A Look Inside Democrats' Plan To Win Back The House With RECORD Investment

By Javier Sanchez | Friday, 19 April 2024 04:30 PM
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Image Credit : Photo by John Doe for Alabama Reporter

In a landmark move, the Democratic Congressional Campaign Committee (DCCC) - the campaign arm of House Democrats - announced a significant eight-figure investment in January.

This investment is targeted at reaching the Asian American, Native Hawaiian, Pacific Islander, Black, and Latino communities ahead of the 2024 elections. The Democrats aim to reclaim the House from what they perceive as Republican chaos and restore responsible leadership.

The Democrats are not taking the votes of color for granted, recognizing their critical role in their path to reclaiming the House. These voters, like all Americans, are grappling with the rising cost of gas, housing, groceries, and healthcare. They are also concerned about the safety of their children from gun violence in schools. The Democrats are committed to addressing these issues and demonstrating to these communities that they are the party that will concretely address them.

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While in the majority, House Democrats have worked to address key economic concerns that are consistently top of mind for voters of color. Through the Inflation Reduction Act, the price of insulin for Medicare recipients was capped at $35. This move has had a positive impact on communities of color, as Black, Hispanic, and American Indian/Alaska Native adults have higher rates of diabetes in the United States than white Americans.

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The Inflation Reduction Act also lowered monthly health insurance premiums, leading to lower costs and improved insurance rates for Asian-American, Native Hawaiian, Pacific Islander, Black, and Latino communities.

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However, with Republicans in control, the Democrats argue that this has been one of the least productive sessions of Congress in modern history. They accuse Republicans of disregarding the concerns of the majority of voters of color and working families, leading to chaos and dysfunction in the House of Representatives.

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The Democrats are committed to standing against this tide of dysfunction. They have made a historic investment in reaching voters of color through persuasion and mobilization. This multifaceted, dynamic program includes the earliest investment by the DCCC in voter protection and education. It also involves hiring pivotal staff who will work to understand nuances within key districts across the congressional map to develop customized strategies to combat aggressive and discriminatory voter suppression tactics targeting communities of color.

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The Democrats' efforts to engage Asian-American, Native Hawaiian, Pacific Islander, Black, and Latino voters include hiring local organizers to lead community outreach and increase on-the-ground presence in key races. They are focusing on voter registration, community events, and building relationships with grassroots groups. This is in addition to robust qualitative and quantitative research to inform their paid media persuasion and mobilization program that will meet voters of color where they are in digital, radio, mail, and TV.

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The Democrats believe that their broad multiracial coalition is their strength. They point to the recent special election in New York’s 3rd Congressional District as an example. Here, Congressman-elect Tom Suozzi (D) beat out a right-wing Republican, with the Democrats making a concerted effort to organize and mobilize the Asian-American, Native Hawaiian, Pacific Islander, and Latino community. This was critical in a district where nearly 1 out of every 5 voters is Asian American.

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The ASPIRE PAC, the political arm of Asian American and Pacific Islander members of Congress, also invested heavily in Asian-American, Native Hawaiian, and Pacific Islander outreach and engagement during the special election. This included co-hosting multiple in-language media roundtables, leveraging the ASPIRE relational organizing network for targeted phone banking, and placing in-language digital banner ads in key outlets.

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The Democrats believe that the upcoming election will be a defining moment for American democracy. They see it as a clear choice between Democrats, who fight to deliver what working families need to thrive and live safely, and Republicans who vote to restrict women’s reproductive freedom, cut services for veterans, defund law enforcement, and gut manufacturing jobs.

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The Democrats are hopeful that their outreach to communities of color will restore normalcy to the People’s House. They aim to make history by electing Rep. Hakeem Jeffries (D-N.Y.) as the first Black Speaker of the House of Representatives, so they can get back to work delivering for all Americans.

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