Did You Hear The One About The Latest Company To Go Woke, Then Broke?

By Victor Smiroff | Saturday, 23 March 2024 08:30 PM
Views 6.4K

In the wake of allegations that Planet Fitness allowed biological men into women's facilities, the gym chain is experiencing a significant backlash.

The controversy began when a social media influencer known as 'Libs of TikTok' reported an incident where an Alaskan woman had her membership revoked for taking a photo of a transgender individual in a women's bathroom.

According to 'Libs of TikTok' creator Chaya Raichik, a Planet Fitness insider disclosed that there is internal turmoil within the company and a surge in membership cancellations. In response, Planet Fitness emphasized its commitment to being a "judgement-free zone" and creating an inclusive environment.

McCall Gosselin, Planet Fitness' chief corporate affairs officer, stated to Fox News, "Our gender identity non-discrimination policy allows members to use facilities aligning with their self-reported gender identity. The individual who violated our mobile device policy by taking photos in the locker room had their membership terminated."


Despite these assurances, the gym chain suffered a substantial financial blow, with its valuation plummeting by over $400 million in less than a week. Critics of Planet Fitness have seized on the situation, with some echoing the sentiment of "go woke, go broke," suggesting repercussions for the company's transgender locker room policy.

As reported by Fox Business, the controversy has sparked a debate over the balance between inclusivity and privacy rights, underscoring the challenges faced by businesses navigating sensitive social issues.