Pro-Life Baby Brand Lights Up Times Square With This GUTSY Billboard

Written By BlabberBuzz | Friday, 19 January 2024 12:00 PM
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Pro-Life Baby Brand Lights Up Times Square With This GUTSY Billboard

In a bold move, pro-life baby brand EveryLife has unveiled a new billboard campaign in Times Square, New York, featuring the provocative message: "Make more babies."

The campaign, which was launched on Wednesday evening, also includes a quote from tech mogul Elon Musk: "Having children is saving the world."

EveryLife, a company known for its online marketplace selling baby products such as diapers and baby wipes, has long championed pro-life values. The company's mission statement, as stated on their website, is unambiguous: "We unapologetically choose to celebrate life. Because every child is a gift from above that deserves to be loved, protected, and celebrated — every single day. And our community will be just that: men and women who are joyful about raising children, celebrating life, and championing parenthood."

The billboard campaign was met with enthusiasm by Michael Seifert, CEO and founder of PublicSquare, the selling platform affiliated with EveryLife. The campaign also garnered praise from Savannah Hernandez, a reporter for TPUSA, who lauded the initiative on social media, stating, "If you haven’t heard of @everylifethey’re a pro-life diaper company that just put up a billboard in Times Square telling people to make more babies. We love to see it."

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The campaign also featured a video clip posted by conservative influencer Ashley St. Clair, who was present at the launch. Her post read, "What an incredible night in Times Square! Stay tuned, we’re just getting started!"

The quote from Elon Musk, which was originally posted on his social media account in September 2023, has sparked a broader conversation about the need for financial incentives to encourage childbearing in developed countries. Musk, the owner of Tesla and SpaceX, reiterated this sentiment in October, stating, "Having children should be incentivized, not be a financial penalty like it is in most countries. We must create the next generation of humans or spiral into oblivion."

This campaign comes at a time when the U.S. birth rate is stagnating. According to a 2022 Forbes report, births in the U.S. have been below replacement rates for several decades, underscoring the urgency of EveryLife's message.

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