Lululemon Founder Condemns Company's DEI Policies, Blames Company's Downfall On THIS...

He alleges that these policies have led to the brand's decline by promoting models he describes as "unhealthy" and "sickly."

The fashion industry has recently been swept by the "body positivity" movement, which has seen a shift from featuring traditionally fit and healthy models to showcasing those who are overweight or obese, all in the name of "inclusion."

Wilson, who stepped down from the Lululemon board in 2015 following controversy over his comments that "some women's bodies just actually don't work" for the brand, compared the company's current state to that of Gap clothing in a recent interview with Forbes. He argued that Lululemon has become "everything to everybody."

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"The definition of a brand is that you're not everything to everybody," Wilson stated to Forbes. "You've got to be clear that you don't want certain customers coming in."

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January 07, 2024

He reiterated his controversial stance, saying, "Quite frankly, some women's bodies just actually don't work for [Lululemon pants]." His comment was in reference to a recall of Lululemon tights in the spring for being overly sheer. Wilson clarified, "It's really about the rubbing through the thighs, how much pressure is there."

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In response to Wilson's remarks, a Lululemon spokesperson told the New York Post, "Chip Wilson does not speak for Lululemon, and his comments do not reflect our company views or beliefs. We have made considerable progress since launching our Inclusion, Diversity, Equity and Action (IDEA) function, and we are proud of the goals we have achieved."

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Wilson, who founded Lululemon in 1988, has a history of sparking controversy. In 2004, he told a Canadian Business Magazine that he chose the name "Lululemon" because it contains three "L's," a sound not found in Japanese phonetics, according to the New York Post.

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Wilson explained, "The reason the Japanese liked [my former skateboard brand, Homeless] was because it had an L in it and a Japanese marketing firm wouldn't come up with a brand name with an L in it. L is not in their vocabulary. It's a tough pronunciation for them. So I thought, next time I have a company, I'll make a name with three Ls and see if I can get three times the money."

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Despite his apparent dissatisfaction with the current state of Lululemon, Wilson's estimated net worth of $8.81 billion has reportedly increased by nearly $4 billion since 2020. This increase is largely due to Lululemon's gains, which have propelled the company to the position of the seventh-largest apparel business worldwide, as reported by Forbes.