Dave Abrams, the campaign's communications adviser and media director, and Tucker Obenshain, who led fundraising efforts, are leaving to work with a pro-DeSantis non-profit group. The move marks the beginning of the "DeSantis is everywhere strategy," with a particular focus on the early nominating states of Iowa, New Hampshire, and South Carolina.
According to Andrew Romeo, a DeSantis campaign spokesman, the goal is to increase exposure for Governor DeSantis and his forward-thinking vision to address President Joe Biden's failures. The campaign plans to organize events with various organizations to celebrate DeSantis' policies and leadership. This initiative, known as the "DeSantis is everywhere" tour, has already commenced.
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Meanwhile, former President Donald Trump is not actively campaigning for the next presidential election. Instead, he is playing a waiting game, observing how other candidates fare financially and monitoring Ron DeSantis' longevity in the race. Trump's absence from major events with fellow candidates may be seen as disrespectful to primary voters. It is important to note that Trump is not entitled to the nomination and must earn it like any other candidate.
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However, Trump is making some mistakes that he seems unable to rectify. In addition to constantly revisiting the 2020 election results, he continues to criticize Republicans more than he does Joe Biden and other Democrats. While some level of competition is expected, Trump's habit of claiming to be a kingmaker for every elected Republican has grown tiresome. One Iowa state senator recently withdrew his endorsement of Trump and instead endorsed DeSantis. The senator, Jeff Reichman, took issue with Trump's derogatory remarks about Iowa Governor Kim Reynolds, who is widely popular in the state. This incident highlights the importance of maintaining positive relationships with influential figures within the party.
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It is crucial to recognize that this is 2023, not 2015. While Trump may currently hold a lead and potentially secure the nomination, there is also the possibility of his popularity declining. Stranger things have happened in politics. It is still early enough for DeSantis to gain momentum, and Trump's arrogance may be wearing thin on voters who are interested in exploring other candidates. Republicans may finally be weary enough of losing to consider a change in direction.
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Raising funds for the DeSantis campaign is not the issue; the problem lies in DeSantis' failure to meet expectations. He has been unable to surpass Trump in the polls and, in fact, has seen a slight decline in his own numbers. The media seems to revel in reporting on the perceived demise of the DeSantis campaign, as they prefer a Trump-Biden rematch that would maintain the status quo.
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According to recent polls, Trump maintains a significant lead of 20-30 points over other candidates. However, DeSantis must start gaining ground to retain his supporters. In New Hampshire, for example, Chris Christie is focusing his efforts on the primary in hopes of challenging Trump's dominance. Christie's numbers are rising, while DeSantis' are slipping.
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To address these challenges, the DeSantis campaign is taking the first step of acknowledging the issues at hand. An internal memo, as reported by NBC News, revealed that the campaign plans to prioritize resources in New Hampshire rather than investing heavily in Super Tuesday states. This strategic adjustment aims to strengthen DeSantis' position in key early primary states.
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Abrams and Obenshain played pivotal roles in DeSantis' resounding reelection victory in 2022. Obenshain, who previously served as chief of staff to first lady Casey DeSantis and as a finance director for DeSantis' reelection campaign, will now lead the external group. Abrams, who spearheaded paid media strategy during the 2022 campaign, is expected to join the media firm Ascent, which will assist the pro-DeSantis non-profit group.
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In the coming weeks, the DeSantis campaign plans to flood the zone and concentrate on early primary states. The first Republican debate next month will be a crucial opportunity for DeSantis to make a strong impression.
The success of the campaign's reorganization efforts will determine whether it is still possible for DeSantis to gain momentum and secure the nomination. Time is of the essence, but it is not too late for a turnaround.
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