Mulvaney, who is a trans woman and biological male, also expressed disappointment in the lack of support from the company as she faced these challenges.
This controversy comes after Bud Light had previously named Mulvaney as a brand spokesperson and even sent a commemorative beer can with his face on it.
June 30, 2023
However, Mulvaney's video showcasing the gift sparked a significant backlash among Bud Light consumers, resulting in a loss of billions of dollars in revenue and market value for the beer brand.
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In his recent Instagram video, Mulvaney, who has recently dyed his hair blonde, asserted that beer is for everyone, including trans individuals. He emphasized his love for beer and expressed that his role as a Bud Light spokesperson was fitting because of his passion for the beverage.
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While holding a beer, Mulvaney stated, "One thing I will not tolerate people saying about me is that I don't like beer because I love beer and I always have."
He then addressed the controversial brand deal and video that triggered the backlash, criticizing the boycott for generating more bullying and transphobia than he had anticipated.
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Mulvaney admitted that he should have made this video months ago but he hesitant due to fear of further backlash. He also expressed personal guilt for the negative consequences that followed the video.
Mulvaney had hoped that the situation would improve over time but was disappointed when it did not. Additionally, Mulvaney mentioned that the brand never reached out to him during this period.
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Mulvaney shared his experiences of fear and harassment, revealing that he has been scared to leave the house, subjected to public ridicule, and even followed.
He expressed a sense of loneliness that he would not wish upon anyone. Mulvaney acknowledged his privileged perspective and emphasized that the experiences of other trans individuals are often far worse.
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Furthermore, Mulvaney criticized Bud Light for hiring a trans person but failing to publicly support her. Mulvaney argued that this lack of support is even worse than not hiring a trans person at all because it gives customers permission to express transphobia and hatred.
Mulvaney stressed that such hate has serious and grave consequences for the entire LGBTQ+ community.
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