The brewery's flagship location in Pottsville, Pennsylvania, has been producing beer for six generations, and the Yuengling sisters - Debbie, Jennifer, Sheryl, and Wendy - are currently running the business. Despite its age, the Pottsville location can still produce 900 cans of beer per minute.
The beer brand's German-origin name means "young man" in English, which one Yuengling sister noted as quite ironic. "I think that's part of our story. Being America's oldest brewery, six generations, and now four women that are going to be leading the brewery," Debbie pointed out.
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To celebrate its 194th birthday, Yuengling has rolled out limited-edition, 12-ounce cans that read, "Let's Go USA," while featuring a Stars and Stripes design. This branding move comes on the heels of Bud Light's decision to send transgender social media influencer Dylan Mulvaney a commemorative pack of beer with their face on the can, which caused consumer and market backlash.
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As of last week, Bud Light sales were down 24.4% compared to a year ago. On the other hand, the Yuengling sisters confirmed that they remain America's top craft brewer, selling more beer than any other U.S. brand, with over 2.2 billion barrels per year.
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Country music star John Rich, who owns Nashville-based bar, Redneck Riviera, told "The Big Money Show" on Wednesday that Bud Light "went to zero" with his customers. "Nobody would purchase it. And guess what they're buying now? Yuengling," Rich said. "A lot of people [are] moving to Yuengling, so we're proud to have a brand like that at Redneck Riviera."
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Though the brewery was founded by the sisters' great-great-great grandfather and the industry largely remains male-dominated, Sheryl - who oversees order services - expressed that it's a "fun business to be in." The Yuengling sisters know that their success is due to the proud, patriotic bond they've created while at the helm. "We have America's oldest brewery. Nobody else can say that," Debbie said. "We have amazing employees and very loyal consumers."
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