Mark Cuban Gives VERY Questionable Opinion On Businesses Going WOKE

However, billionaire business tycoon Mark Cuban disagrees with this notion. He recently argued that going "woke" is "good business."

Cuban, the owner of the Dallas Mavericks and star of the hit TV series "Shark Tank," told the Pittsburgh Post-Gazette on Sunday that "there is a reason almost all the top ten market cap companies in the U.S. can be considered 'woke.' It's good business." According to Cuban, being "woke" signals potential consumers that a company is compassionate and caring.

"People want to do business with companies that care about their customers," Cuban explained, adding that the ability to connect with people on a personal level is "an American trait" that "reflects who we are as a country."

Although Bud Light and Target, two global corporations that have recently made headlines for their "woke" products and marketing, have experienced significant losses recently, Cuban dismissed those billion-dollar losses as "meaningless" because actual stockholders did not cause them.

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June 14, 2023

"A dip in market cap is meaningless," Cuban claimed because so few individuals own Bud Light or Target stock. "Almost all ownership is via funds, and most trading is quantitative," he continued. "So, it's not like the drop is because tens of thousands of individual holders sold their stocks."

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"Most CEOs have enough experience to know to just wait out the news cycle until they go to the next one," Cuban said.

For Cuban, going "woke" isn't just an innovative business in 2023; it's a principle he has adopted in his business ventures. At the iconic Grand Hotel on Mackinac Island, Michigan, the 64-year-old invited an audience at the annual Mackinac Policy Conference last month to go ahead and call him "woke."

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"Call me woke — you don't need to call it DEI, you can call it whatever you want — I call it good business," he said. "It means taking the people that you're selling to and making sure your workforce looks like them, and making sure you can reflect their values and being able to connect to that. That's what works for me."

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While social media users might focus on corporate branding, Cuban claimed that most Americans have other priorities. "Your constituents wake up in the morning — they don't think about Bud Light. They don't think about Target," he said.

"They think about how they're going to live their lives or what's gonna get them satisfaction."

"We pay so much attention to the voices that sound like garbage," he added.