Good guys, bad guys, gun violence, and gun safety are all at the heart of the report by The Norman Lear Center at U.S.C.'s Annenberg School for Communication and Journalism. According to Gateway Pundit, the new guidelines titled "Trigger Warning: Gun Guidelines for the Media is a new resource guide created to better understand the presence of gun use in the entertainment industry." The report shows how writers and directors manipulate public opinion on topics they care about, including gun control. The guide shares, "But film and television have the power to shape public perception, normalize habits, and even affect policy, which is why the way we talk about and depict guns and gun violence matters so much." [tweet_embed]May 28, 2023[/tweet_embed] The Norman Lear Center has a goal. It "is a nonpartisan research and public policy center that studies the social, political, economic, and cultural impact of entertainment. On campus, from its base in the U.S.C. Annenberg School for Communication and Journalism, the Lear Center builds bridges between schools and disciplines whose faculty study aspects of entertainment, media, and culture. Beyond campus, it helps bridge the gap between the entertainment industry and academia and between them and the public. Through its scholarship research and partnerships, its events, publication, and outreach to the creative community, and its role in formulating the field of entertainment studies, the Norman Lear Center works to be at the forefront of discussion and practice - and to illuminate and repair the world." The report strongly supports an anti-gun stance and rules out myths surrounding the Second Amendment. One recommendation for Hollywood is not to make heroes from law enforcement's use-of-force tactics. Instead, law enforcement should be depicted as facing the consequences. Another recommendation is to humanize and diversify depictions of the victims affected by gun violence. The goal is to make audiences care about shooting victims and how gun violence is a public issue. The report also recommends avoiding heavy-handed stories that alienate gun owners and their beliefs. Stories shouldn't make gun owners out to be the bad guys and gals. Instead, the storyline should promote common values and safety. Research conducted by the U.S.C. Norman Lear Center Media Impact Project notes that the storylines matter to gun owners and those who do not own guns. Gun storylines significantly impact non-gun owners. Gun owners are harder to convince, but a gun storyline can affect their opinion.