Mulvaney, a biological male who gained social media popularity by documenting their transition process, announced the partnership on Wednesday through multiple Instagram story posts while wearing Nike's sports gear, the New York Post reported.
The negative response to this news is significant, particularly because Mulvaney has already obtained partnerships with brands such as MAC makeup, Kate Spade, and Tampax.
April 07, 2023
Many voices within the social sphere - political, detransitioners, and females -emphasize that Mulvaney is profiteering from the fetishization of the female body. They argue that this directly insults women who use Tampax products as they menstruate - an experience that Mulvaney cannot and will never have.
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Some people believe that Mulvaney's actions are denigrating to women, and companies partnering with them bear complicity in this.
April 07, 2023
Detransitioner Oli London took to Twitter to express their views on this matter, while political commentator Evan Kilgore likewise disagreed with the partnership and called for a Nike boycott. A California GOP candidate, James Bradley, had similar sentiments toward the partnership.
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This partnership with Nike comes in the wake of partnerships with women's designer Kate Spade and Anheuser-Busch beer Bud Lite, which garnered similar public backlash. Kid Rock and Travis Tritt expressed their opposition to their partnership, messaging on their social media accounts.
The public has not welcomed Nike's decision, whether it was an attempt to capture a more woke market or to mollify transgender activist groups regarding a 2019 lawsuit.
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