The brand has decided to take on transgender activist Dylan Mulvaney as a Bud Light spokesperson for the brand. This is a big deal in many ways because it means that Bud Light is happy to step on its typical market of customers.
Fox News reports that Mulvaney indicated that Anheuser-Busch put out special packaging of the product with Mulvaney’s face on it to celebrate “365 days of girlhood”. The brand insists this will enable them to “authentically connect with its audience.”
Mulvaney insists that the cans featuring her face were her “most prized possession” in a post on Instagram about the development. A video of Mulvaney followed this in a bathtub drinking the beverage.
April 06, 2023
This announcement drew the ire of Twitter as many users insisted that this was nothing more than another attempt by a major brand to push the transgender agenda. However, the company believes that the dust-up is much ado about nothing.
WATCH: UCLA PROTESTORS LOST THEIR MIND CALLING THE UNIVERSITY A VIOLENT INSTITUTION
April 06, 2023
A spokesperson for the company reached out to Fox News and said the following:
“Anheuser-Busch works with hundreds of influencers across our brands as one of many ways to authentically connect with audiences across various demographics and passion points. From time to time, we produce unique commemorative cans for fans and for brand influencers like Dylan Mulvaney. This commemorative can was a gift to celebrate a personal milestone and is not for sale to the general public.”
WATCH: TRUMP'S ATTORNEY FACING INDICTMENT IN ARIZONA
Many people mocked the company for the partnership and went after them on Twitter. Conservative commentator John Cardillo wrote on Twitter: “Who the hell at @budlight thought it was a good idea to make a grown man who dresses like little girls their new spokesperson? Brands have to stop listening to their woke creative teams and get in touch with their consumer demographics.”
IS MCDONALD'S BECOMING THE NEW CHAMPION OF AFFORDABILITY?
The Spectator contributing editor Stephen Miller also let his voice be heard and said: “Might genuinely be the weirdest thing I’ve ever seen in my life.”
Townhall.com columnist Derek Hunter commented: “@budlight: the groomer of beers.”
DRAMATIC COURTROOM TWIST: WIFE OF ACCUSED 'CLIFF-DRIVER' MAKES DESPERATE PLEA FOR HUSBAND
Some questioned if there was a parody sketch behind all of this or if the public was being punked somehow. However, all of these developments are very real and are an extraordinary turn for a company that has always relied on the support of middle America for its success. Bowing to the pressures of wokeism is not a good look for Bud Light.
Discover alternative ideas that will make you think
Engage in mind bending debate
Earn points, rise in rank, have fun
