The 52-year-old singer made a clear declaration of his protest, stating “F--k Bud Light and f--k Anheuser-Busch," before shooting several cases of the American beer with a semi-automatic rifle in a video posted Monday. The clip has since gained over 8 million views on Twitter, despite Kid Rock having fewer than 1 million followers.
While Kid Rock did not specifically mention Mulvaney, the video protest was seen to be a shot at Anheuser-Busch's decision to enlist the divisive TikToker in a campaign celebrating Mulvaney's self-styled "365 days of womanhood." Followers of the singer flooded his comments with support after he joined the boycott of all Bud beers, sparked by the beer company's partnership with Mulvaney.
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Many of Kid Rock's supporters on social media congratulated him for taking a stand against Anheuser-Busch, while others ridiculed him for overreacting, suggesting that he had purchased the beer only to shoot it.
April 05, 2023
Kelly Slater, surfing legend tweeted: “Hahahaha. No words necessary.” Author Nick Adams wrote, “Thank you for joining the boycott, Kid!” Adams posted a video on himself outside the Anheuser-Busch Texas facility saying, “I don’t care how cold the Bud is, I don’t care how hot the Hooters server who is serving it is — a Bud beer … will never again pass my lips,” Adams declared, saying that “the boycott has begun.”
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Actor Damon Gonzalez asked the musician, "You are supposed to drink beer not shoot it. Relax dude. Why so angry?"
On the other hand, some supporters of Mulvaney defended her and criticized Kid Rock for being intolerant towards trans people.
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Anheuser-Busch spokespeople have stood by their decision to include Mulvaney in their campaign, which involved personalized cans featuring the influencer's face and a congratulatory message for completing a year of "womanhood."
They stated that their collaboration with Mulvaney is a means of connecting with audiences across various demographics and passion points, and that unique commemorative cans for fans are always being produced.