Mulvaney posted the following on his Instagram account: "Happy March Madness!! Just found out this had to do with sports and not just saying it’s a crazy month! In celebration of this sports thing @budlight is giving you the chance to win $15,000! Share a video with #EasyCarryContest for a chance to win!! Good luck! #budlightpartner." A video also showed Mulvaney drinking a Bud Light beer in a bathtub.
The announcement was met with backlash on social media, with many Twitter users criticizing the ad campaign as another attempt to push gender propaganda. Conservative commentator, John Cardillo took to Twitter and said, "Who the hell at @budlight thought it was a good idea to make a grown man who dresses like little girls their new spokesperson? Brands have to stop listening to their woke creative teams and get in touch with their consumer demographics."
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Spectator contributing editor Stephen Miller remarked, "Might genuinely be the weirdest thing I've ever seen in my life." Derek Hunter from Townhall columnist posted, "@budlight: the groomer of beers."
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"Is the Bud Light thing an April Fool's joke? I mean it is trash beer, but given the constituent demo of Bud Light drinkers, it seems like a terrible marketing thing," wrote conservative radio host Erick Erickson.
Mulvaney gained notoriety after interviewing President Biden on transgender issues in 2020 when Biden said that he doesn’t believe that states should ban "gender-affirming health care." "I don’t think any state or anybody should have the right to do that — as a moral question and as a legal question. I just think it’s wrong," Biden said.
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