Now, the Army is working double-time to create a new ad campaign.
According to Breitbart, “Disney-Marvel star Majors was destined to be a centerpiece in the ads as a key part of a push at reviving the service’s struggling recruiting numbers — which fell far short of their enlistment goal in 2022.” The Army hoped that Major’s soaring popularity from the Marvel movies would help attract more youth in an effort to increase enlistments.
However, that was before Major’s arrest in New York, where he was accused of harassment, strangulation, and assault.
April 01, 2023
According to AP News, Majors allegedly participated in a domestic dispute involving a 30-year-old woman. A spokesperson for the New York City police said, “The victim informed police she was assaulted.”
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AP News also reported Major’s lawyer said there is evidence that will clear the actor and that he “is provably the victim of an altercation with a woman he knows.”
Now, the Army is scrapping the idea of Majors appearing in the ad campaign. Ads were supposed to appear at the Final Four games and on buses, billboards, and social media platforms like Twitter.
The head of Army marketing, Major General Alex Fink, told the Associated Press the Army had avoided a financial loss of the planned $70 million intended for the massive ad campaign by postponing and replacing ads.
According to Breitbart, Fink said, ‘We are absolutely able to utilize a majority of what we have invested.” “We think that we’ll have some brand new creative ads in time for the Women’s Final Four on Friday.”
Army spokesperson Laura DeFrancisco says that Majors is innocent until proven guilty, but they wanted to pull the ads while the investigation occurs.
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