On Black Friday, the official Black Lives Matter Global Network shared an Instagram post calling to "support Black-led-Black-serving organizations."
"We're dreaming of a #BlackXmas. That means no spending with White companies from Black Friday until New Years Day," the official blackxmas.org site declares.
The group suggests three methods for its backers to take part in Black Xmas: Build Black, Buy Black, and Bank Black.
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The group is encouraging its supporters to "buy exclusively from Black-owned businesses," saying "white-supremacist-capitalism uses policing to protect profits and steal Black life."
Though many on social media slammed the idea as racist and "segregating." Many people questioned what would happen if white people called for a month-long boycott of black-owned companies.
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"All lives matter. Stop making profit out of poor people," @ShaqYnwa tweeted.
Another person changed the Black Xmas logo, stating: "All Lives matter Christmas."
"Isn't that racist?" @shocked_daily asked on Twitter.
"This seems derogatory and segregating," @DakNarciso remarked.
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Others took the notion and chose to turn it on its head. "Great idea by blklivesmatter! def gonna make sure the local owned shops I buy from are white owned! we gotta support our own race! so glad we are finally on the same page," @Sligresda remarked.
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Many Twitter users pointed to many Black Lives Matter leaders that have bought costly houses in predominantly White neighborhoods in recent years.
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"Give us your money so we can buy more houses worth millions and then blame white supremacy again," @Mikail58980053 tweeted.
"Or hear me out...build a $35k fence around your $1.4m home in a predominantly white neighborhood and BOOM liberated. Doing pretty good for a "marxist"," @ljmikeii wrote.
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Backers of Black Xmas replied to negative commenters attempting to explain the boycott, calling them racist, or expressing their concern.
"This old white guy donated because I am commanded to 'Love your neighbor,'" @SRGhart commented.
Some commented on the posts asking for recommendations for black-owned businesses to support.
According to Nielsen research group, Black buying power in 2020 equaled $1.57 trillion. The Nielsen report discovered that Black shoppers are increasingly using their money to help companies that have tailor-made messaging to target Black buyers.
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CNBC reported that throughout the pandemic, Black business owners had to shut their doors for good at more than twice the rate that White businesses did between February 2020 and April 2020.
Interest in supporting Black-owned businesses soared after the killing of George Floyd and the months of worldwide Black Lives Matter demonstrations.
Google searches for "black-owned businesses near me" reached an all-time high between May 31 and June 10, 2020, according to the National Black Chamber of Commerce.
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