The Food Of A Generation And Why It's So Freaking Expensive

Written By BlabberBuzz | Saturday, 18 September 2021 04:45 PM
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Views 1.3K

Much to the shame of broke millennials, there is apparently no ceiling to the increasing cost of avocado toast these days.

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Thus far, Tim Bengel, a German contemporary artist, may be the only one to have actually produced an avocado dish well worth its weight in gold: a solid gold pumpkin-seeded bagel with arugula, sliced tomato, onion and, the main display and raison d’être, avocado.

The sculptural sandwich has been estimated at $3 million, comprising 27 individual parts that amount to 12 pounds of 18-karat gold. Only one of the auspicious avocado slices upon the glorious stack costs an estimated $14,000, according to the artist.

Rightfully, Bengel refers to the material as “Green Gold.” The item, named “Who Wants To Live Forever?,” is currently showing at a pro-avocado establishment dubbed the Avocado Club throughout Berlin Art Week through Sept. 19.

He shared a video montage on Instagram that shows the 3-D design and printing process needed to fabricate such detailed metalwork. “For me, the avocado is one of the symbols of the Millennial generation. And I want to capture the Zeitgeist in this work,” the subtitles state. Over 1.2 million have viewed the clip on the platform since Wednesday.

Maybe its future buyer will have the answer to that question, yet for those looking simply to see the piece, two opportunities stand out. The first is Berlin Art Week, where the sculpture is currently making its debut in a $47,000 case. The other will come in Miami in December when the whole art world descends on the Floridian city for Art Basel.

Bengel’s gallerist, Christian Rother, announced in a statement that he believes the avocado toast piece has the potential to become “an icon of our time.” As for Bengel himself, who announced in a release that he wanted to “freeze the zeitgeist” with this creation, this isn’t his first experience capturing a broader swath of attention. In 2017, the German artist exhibited his viral sand artworks at a Chelsea gallery. In other words, like it or not, we have to be seeing more Instagrammable art from Bengel for years to come.

Actually, if you’re under 35, you’re a millennial, and recent culinary trends suggest that, while reading this, you might have an overpriced latte in one hand, and a decorative piece of toast smothered with avocados in the other. And some say that you’d rather waste your money on an Instagrammable breakfast than make reasonable investments like buying a house.

According to market statistics, the need for avocado here in the US multiplied sixfold to more than 2.6 billion pounds last year. A 2017 global housing index, set against the price of avocados, estimated that it would take savings only shy of 7,000 avocado toasts to afford a modest home in Berlin, with each serving priced at $9. The information is even more staggering in New York City, where consumers would have to cut out over 12,000 avocado toasts, priced at an average of $10 each, to purchase a modest apartment.

Yet who needs a property investment when you can blow your nest egg on the most prized token of a generation? Those who want the holy grail of the avocado craze may inquire with Galerie Rother in Wiesbaden.

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