Sixty-six percent of adults say they log into social media at least once a day, while 33 percent don’t, an NBC News poll discovered.
But 64 percent of Americans said they believe the platforms do more to separate the country — including 77 percent of Republicans, 65 percent of independents, and 54 percent of Democrats.
Democrats, women, and college graduates are more likely to say that social media make their lives better, as opposed to Republicans, men, and those without college degrees who are more likely to object.
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Solely 27 percent think the social media platforms do more to consolidate the country.
The sentiment against the social media giants appears to be hardening. Fifty-seven percent of the Americans responding to the same question last year said the platforms were more divisive and 35 percent said they were more uniting.
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Among the Americans who use social media every day, 49 percent say it makes their lives better, while 37 percent said it makes their lives worse.
The poll was carried April 17-20 and surveyed 1,000 adults. It has a plus/minus 3.1 percentage points margin of error.
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The NBC News poll also finds a majority of parents — 54 percent — saying the time their children have spent on computer screens, phones, tablets and TVs has increased during the pandemic.
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Thirty-eight percent of parents say the amount of screen time for their children has remained the same, and just 4 percent say it’s dropped. When the parents who said their children’s screen time has increased during the pandemic were asked to quantify just how many more minutes per day their children spend on devices, the average spike was 154 minutes — so nearly two hours more per day.
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Among all adult respondents in the poll, 43 percent say their screen time had increased during the pandemic while 49 percent say it has stayed the same, and 8 percent say it’s decreased.
The NBC News poll was conducted April 17-20, and most of the survey results were released in late April. The margin of error for the 1,000 adult respondents is plus-minus 3.1 percentage points. The margin of error for the 655 adults who use social media daily is plus-minus 3.8 percentage points. The margin of error of the 238 parents in the poll with children under the age of 18 is plus-minus 6.4 percentage points.