The National Republican Congressional Committee outraised its equivalent, the Democratic Congressional Campaign Committee, by $1.7 million in online fundraising in the first 4 months for 2021, the first time this has ever happened, according to fundraising data announced.
The Republican committee explained that the Democrats' huge advantage historically when it comes to digital fundraising "is no longer reality."
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The Republican committee’s digital fundraising has increased over 184%, from only $4.4 million raised in the first quarter of 2019 to $12.5 million raised in the first quarter of this year.
The Democratic committee’s online fundraising, on the other hand, has grown only 6.6%, with $10.2 million raised in the first quarter of 2019, compared to $10.8 million raised in the first quarter of this year.
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“The NRCC takes nothing for granted. We have prioritized our digital fundraising efforts and the results speak for themselves,” stated NRCC spokesman Michael McAdams. “Meanwhile, House Democrats have taken their foot off the gas and squandered every advantage they had in the digital fundraising space.”
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The improvement in digital fundraising is principally thanks to the NRCC's attempts to build its digital fundraising operation online through email, text, and digital platforms such as Facebook, Google, and Verizon Media, to find new donors, the organization explained.
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“For ads (Google, Facebook, Verizon, etc.) the NRCC utilizes a variety of videos and still images on both petition and donation pages to acquire new leads,” the Republican committee stated.
Over the past two years, the Republican committee has added hundreds of thousands of donors through the use of peer-to-peer texts and emails to recognize new donors and convert them to distribute to the NRCC through donation asks and petition polls, the committee explained.
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For most of the past decade, the Republican Party's big fundraising committees — the National Republican Congressional Committee, the National Republican Senatorial Committee, and the Republican National Committee — have been outraised easily by their Democratic counterparts. So far in the 2021 election cycle, though, the Republican House and Senate committees have the upper hand in fundraising when accounting for debt.
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Republican donors have grown in size and given more due to the challenging situation the GOP is in right now, going on the offense to try and retake its majority in the House and Senate, the NRCC said.
Moreover, the Republican Committee gave credit to WinRed, an online fundraising technology used by conservative politicians and groups, as key to “evening the playing field” in the digital fundraising realm.
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