Loeffler's group will follow some of the functions of "Fair Fight," the Stacey Abrams-affiliated organization that many Democrats link with the notable progress the party has made in the state in recent years.
Loeffler's group will focus on registering "conservative-leaning" voters, engaging low-propensity voters, and establishing election security.
"Our state is greater – and our democracy is stronger – when everyone’s voice is heard, and that’s exactly what Greater Georgia’s work is about," Loeffler, a Republican, said in a statement. She will be the chairwoman of the group.
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"But for too many in our state, the importance – and even the sanctity of their vote – is in question," she said. " That’s why we’re rolling up our sleeves to register conservative-leaning voters who have been overlooked, to regularly engage more communities, and to strengthen election integrity across our state."
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Loeffler will be sowing the group with a seven-figure budget and it will use the donor network she developed from her runoff effort against now-Sen. Warnock. She is not ruling out a Senate run in 2022 but her focus, for now, will be on Greater Georgia, a group spokesperson told Fox News.
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Former Sen. David Perdue, R-Ga., who also lost a runoff election in January to Sen. Jon Ossoff, has already filed preceding paperwork with the Federal Election Commission and stated that he is thinking of running for the seat currently filled by Warnock.
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Greater Georgia will be nominee-neutral.
Loeffler starting Greater Georgia comes after Democrats made vital actions that ended in wins in a presidential election and two Senate races in what used to be a presumably red state.
Republicans have been alarmed at the effectiveness of Abrams' political machine, and Greater Georgia is Loeffler's effort to match that ahead of 2022, when the state will see several consequential statewide races. Not only will Warnock be up for reelection, but there will also be races for governor, lieutenant governor, attorney general, secretary of state and more.
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Loeffler's group's mission makes it the conservative version of Abrams' Fair Fight, except Greater Georgia will be encouraging reforms on "election transparency and uniformity" -- basically putting in place safeguards to make election irregularities and fraud more unlikely.
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Greater Georgia's creation follows what many thought to be disillusionment among GOP voters following former President Donald Trump's election loss about whether voting matters. Trump alleged to have won the presidential election and made other claims of extensive voter fraud. Some, including Senate Minority Leader Mitch McConnell, R-Ky., have accused the former president of Loeffler and Perdue of losing their races.
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