Midterms Alert: The GOP Has A New Audience To Target For November

By Eliana Regev | Thursday, 19 May 2022 21:45
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The Republican Party is spending heavily on outreach to the Asian American community ahead of November’s midterm elections, regarding it as a chance to bring minorities permanently into the GOP fold as voters are growing concerned with the Biden Administration’s policies.

The Republican National Committee (RNC), led by chairwoman Ronna McDaniel is establishing a five-figure digital and print ad campaign in May, which is Asian American and Pacific Islander (AAPI) Month, and the organization says it’s an addition to a multi-million dollar investments in minority communities.

According to Pew Research Center, Asian Americans are the fastest-growing group in the U.S., currently making up close to 7% of the population, and are a target of both Democratic and Republican leaders as possible voters in the controversial midterm elections.

In 2020, two Republican Asian American women from California, Reps. Young Kim and Michelle Steel were elected.

Kim told Fox News Digital in an interview that the Republican Party is the “great opportunity party that creates pro-growth policies that allow all Americans to succeed.”

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She said that’s the platform she ran on brought her victory. “I think the fact that I won and more minorities won and veterans, dynamic candidates also won shows that the American dream is alive and real and that lowering taxes, expanding opportunities, empowering and protecting communities resonate with many Americans of all walks of life, especially including the AAPI community.”

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The congresswoman also highlighted that “Asian American issues are American issues” and that mainstream crises of rising inflation and gas prices, skyrocketing crime, and increasing living costs impact the AAPI community like other communities across the U.S.

Steel said that rising gas prices are of particular concern among Asian Americans and, based on her own experience speaking with voters, they correlate with Republican issues and concerns.

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“When you go issue by issue with Asian Americans, they totally agree with you. And you go out, and you talk to one by one in each community and this is what [the Republican Party] has to do. And they really listen. Voters are much smarter than all these elected people think.”

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Both Kim and Steel stressed that education issues, including the ongoing case at the Supreme Court alleging Harvard and the University of North Carolina Chapel Hill’s admissions policies illegally discriminate against Asian Americans, really resonate with the minority community with the GOP.

“The GOP and RNC are really investing on the ground first and then also just helping make these communities aware of the investments that we’re making to reach them. We’re coming with a listening ear first,” said the RNC’s Asian Pacific American media affairs director, Nainoa Johsens.

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