Scott, who chairs the National Republican Senatorial Committee (NRSC), is emerging as a staple of Democrats’ midterm message, with the party eager to attempt to use a policy agenda he released earlier this year, which sparked tension among Senate Republicans, against his party.
Sen. Gary Peters (D-Mich.), Scott’s Democratic campaign counterpart, noted Democrats would keep Scott’s plan in focus into November as they labor to save their majority in the 50-50 Senate.
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“It’s a Republican plan. It’s a Republican plan that folks should hear. … It’s a Republican plan put out by the chairperson of the Republican campaign committee. So it’s certainly an issue that needs to be raised,” Peters declared in a brief interview.
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Democrats launched their latest front to make sure voters are acquainted with Scott’s plan this week.
The Democratic Senatorial Campaign Committee (DSCC), led by Peters, went up with billboards featuring Scott — as well as Sens. Marco Rubio (Fla.) and Ron Johnson (Wis.), both of whom are up for reelection — saying “Senate Republicans’ Plan: Raise Your Taxes.”
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It’s the latest in a string of smaller buys targeting Scott’s plan.
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Late last month, the DSCC launched a digital ad featuring clips from an interview where Scott discussed his plan. The six-figure ad targeted older voters in states critical to the battle for the Senate: Arizona, Georgia, New Hampshire, Nevada, Wisconsin, Pennsylvania, North Carolina, and Florida.
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A five-figure radio ad launched by the DSCC last month was based on Scott’s plan, without directly mentioning the Florida Republican, with a narrator saying, “this just in, Republicans have released their plan if they win the Senate: It’s to raise taxes on over 50 percent of Americans.” The group’s announcement of the ads linked to a Washington Post analysis of Scott’s plan.
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The focus on Scott is also coming from the Democratic National Committee (DNC), which released a digital ad this week targeting Google searches for tax services with Monday’s tax filing deadline. The ad links to a website, GOPtaxhikes.com, run by the DSCC that “breaks down who could pay more under NRSC Chair Rick Scott and Republicans’ tax plan,” according to the DNC’s announcement on the ad.
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Last week, Georgia Democrats also used an appearance by Scott in the state, where first-term Sen. Raphael Warnock (D-Ga.) is running for a full six-year term, linking Georgia Republicans to Scott and Senate Minority Leader Mitch McConnell (R-Ky.), a long-running Democratic boogeyman and self-proclaimed “grim reaper” of Progressive policies.
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