The shift — which follows months of behind-the-scenes deliberations involving the party’s most senior officials — could result in millions of dollars more being funneled into campaign coffers next year.
The total on the fundraising platform is $15 million more than WinRed's second-quarter tally and brings the total raised on the platform so far in 2021 to $401 million, according to numbers shared first with Fox News.
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"Up and down the ballot, WinRed continues to exceed expectations and deliver real results for campaigns and committees across the country. Ahead of the 2022 election, WinRed is putting the GOP on the right path to raise more money than ever before," WinRed President Gerrit Lansing announced in a statement.
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The $146 million performance is likely to be significantly less than what WinRed's Democratic counterpart ActBlue brought in between July and September, as ActBlue has been around for a significantly longer time than WinRed and still routinely outraises its GOP competitor.
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Under the new plan, which WinRed President Gerrit Lansing outlined in a memo sent to senior Republicans this week, the platform will charge a flat 3.94 percent fee per donation. Until this point, the for-profit outfit had been charging 3.8 percent per contribution, plus another 30 cents. The change is set to go into effect Jan. 1.
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Given the large number of contributions made through WinRed, candidates are likely to see a payoff. During the 2020 presidential election alone, more than 23 million donations were made through the processor. In an interview, Lansing estimated the cumulative cost savings over the course of the 2022 election would be in the “millions, potentially up into the eight figures.”
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According to WinRed, it's raised a total of $2.5 billion for Republican candidates since it launched in 2019, a total ActBlue took 14 years to hit.
Both ActBlue and WinRed take a small fee from any donations to a campaign in exchange for the campaigns' use of their platform. WinRed recently changed its fee structure to direct more money towards the candidates themselves.
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Among other notable third-quarter numbers, according to a WinRed spokesperson, were that it raised $23.8 million for state and local campaigns on WinRed in the past three months, and it raised $60.5 million from first-time donors. The average donation size for the quarter was $37.60.
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With flagging approval numbers for President Biden and Democrats' agenda stalled in Congress, Republicans are optimistic that they can take back the House of Representatives in 2022. They face a difficult Senate map, however, because Republicans are defending far more seats than Democrats this cycle.
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