"We are Bloody Brilliant, a source of knowledge, support, information, and empowerment for young people who bleed across Wales," the website reads. Bloody Brilliant, funded by NHS Wales and the Welsh Government, was set up in August last year and cost taxpayers £84,000 (over USD 101,000).
Feminist author Milli Hill told MailOnline it was a "part of a broader de-sexing of the language of the NHS" to erase biological females.
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"It’s infuriating to me. I do understand the need for inclusivity, but this is not inclusivity," she said. "It’s leaving out the very people they are supposed to have at the center of their work – women, and girls."
In its definition of puberty, the website favors "child" instead of "girl."
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"When a child’s body begins to develop including growing pubic hair, boobs starting to develop, growing taller and starting your period," the website reads.
Ironically, a website section reads, "No more hiding, covering up or awkward euphemisms, we need some straight-talking."
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Dr. Karleen Gribble, a nursing and midwifery expert from Western Sydney University in Australia, told MailOnline, "It seems like we have gone from menstruation being unmentionable, contributing to much distress and difficulty for many young girls around their period, to the fact that it is girls and women who have periods being unmentionable. Neither of these things are good."
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Gribble concerns it would problematize health rhetoric for vulnerable girls. "It's entirely possible that this lack of clarity about just who it is who gets periods could be confusing for many young girls," she said.
Earlier this year, NHS England censored the words "women" and "girl" from guidances on cancers that only affect women, like ovarian cancer, and the guidance on menopause.
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A YouTuber made an educational video of how to make "fake menstrual blood" and put it on menstrual products for males who identify as transgender to "simulate a period."
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Bryony Farmer, 25, a UK-based content creator of the popular YouTube channel "Precious Stars Vlog," makes videos to boost her online retail business selling reusable menstrual products. Farmer describes being contacted by a "transgender woman" who was "trying to find a way to simulate her period."
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The video starts with a written message for viewers telling that, "Menstruation is something natural that is constantly associated with being a 'woman,' therefore it is completely normal for all women to want to experience this sensation and I hope you all can appreciate that."
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