The candy company was running online advertisements targeting audiences outside of China with a South Korean boy band.
Reuters announced that the advertisement was for a limited edition Snickers bar that would just be available in the “countries” of South Korea, Malaysia, and Taiwan.
Social media users in China, which falsely argues that Taiwan belongs to it, burst over the advertisement after it went viral online.
“We are aware of reports of Snickers-related activities in other parts of Asia, which we take seriously and apologize for,” the company announced in a statement that Google translated. “We have immediately requested the local team of Snickers to check and adjust its official website and social account to ensure that the company’s publicity content is accurate.”
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“At present, the markets involved in the event have completed the rectification of relevant content,” the statement went on. “Mars Wrigley respects China’s national sovereignty and territorial integrity, strictly follows local Chinese laws and regulations and carries out business operations. We will continue to provide Chinese consumers with high-quality products and services service.”
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The Wall Street Journal stressed that the company issued a second statement a couple of hours later that declared: “There is #OnlyOneChina in the world, and Taiwan is an inseparable part of Chinese territory.”
The apology from Mars Wrigley comes after House Speaker Nancy Pelosi (D-CA) visited Taiwan this week to show that China could not isolate the island from the rest of the world.
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Pelosi’s visit to the island came despite threats from the Chinese government and military officials, including a Chinese propagandist at a state-run news organization who effectively threatened that China could shoot down Pelosi’s plane.
The Washington Post published an op-ed from Pelosi soon after she landed on the island, explaining her motivation for going.
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Pelosi stressed that under the Taiwan Relations Act, the U.S. pledged to support defending Taiwan and that the act announced that the U.S. would “consider any effort to determine the future of Taiwan by other than peaceful means … a threat to the peace and security of the Western Pacific area and of grave concern to the United States.”
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“Today, America must remember that vow. We must stand by Taiwan, which is an island of resilience,” Pelosi wrote. “In recent years, Beijing has dramatically intensified tensions with Taiwan. The People’s Republic of China (PRC) has ramped up patrols of bombers, fighter jets and surveillance aircraft near and even over Taiwan’s air defense zone, leading the U.S. Defense Department to conclude that China’s army is ‘likely preparing for a contingency to unify Taiwan with the PRC by force.’”
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