On Tuesday, Musk posted a meme revealing an approaching dust storm covered with corporate logos, including Twitter’s, in rainbow colors, along with the words “June is almost here.”
It was just the latest jab Musk has taken at Twitter even after signing a contract to get the company, which is supposed to close later this year.
Wednesday will mark the first day of Pride Month, which is observed every June, and many of the world’s largest companies typically change their primary social media profiles.
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The tradition of rainbow corporate logos typically causes ridicule and controversy each year, with some questioning whether it is a show of true solidarity or a craven attempt at pandering.
Last year, Fortune magazine stressed that many large firms with regional social medial accounts did not change their logo for Pride Month in accounts dedicated to the Middle East, where gay rights are usually restricted.
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“Such contradictions did not go unnoticed on social media, drawing questions and even mockery of brands that couldn’t keep their messaging consistent across markets,” the report stressed.
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Last year, major car brands, including Mercedes-Benz, BMW, and Volkswagen, changed their branding in the West for Pride Month while leaving their Middle Eastern accounts unchanged.
Google-owned YouTube, Microsoft, and Proctor and Gamble further had disparate Pride Month branding across regions. None of those companies’ intentions for June 2022 were immediately clear.
Earlier on Tuesday, Musk announced that something “very strange” is taking place with his Twitter feed, fueling conspiracy theories that the company purposely hides his tweets from followers.
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The concerns were first raised by Musk enthusiast and supporter Steven Mark Ryan on Monday after he formed a survey asking Twitter users whether they could see Musk’s older tweets and replies after a short scroll.
“Hey @elonmusk, twitter is FKING you,” Ryan tweeted. “Dear everyone, SCROLL down on @elonmusk’s tweets & replies and tell me….. DO THEY STOP LOADING????”
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As of Tuesday at noon eastern time, almost 8,500 people have participated in the poll, with 80 percent arguing they have experienced the same issue.
Ryan continued that Twitter was neglecting its followers and disregarding their expectations of transparency, leaving them with “no recourse.”
Musk gave a nod to the allegations brought up by Ryan by remarking, “very strange indeed!” on the thread.
“Maybe if they do the opposite, Twitter will be a much better experience – just an idea,” Musk continued.
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