'Let's Go Brandon' Gets The REAL Brandon Cancelled

Written By BlabberBuzz | Monday, 27 December 2021 12:00
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NASCAR driver Brandon Brown - who prompted the creation of "Let's Go Brandon!" phrase - says the popularity has virtually killed his hopes of signing sponsorship deals.

Brown, 28, started the national anti-Biden chant after NBC sports reporter Kelli Stavast misheard the crowd chanting "F*** Joe Biden" for "Let's Go Brandon!" at a NASCAR event in Alabama on October 2.

The pro-racing driver has now elaborated on the effect the phrase had on his professional career as he has had a tough time finding sponsors, saying he's seen as a ticking time bomb despite never showing any political view, beyond admitting that he is a Republican.

"It got extremely difficult for us," Brown told Sports Business Journal. "If you're a national corporation, that means you sell to all consumers … and unfortunately, when you get dragged into the political arena, people want you to take a side.

"I've never been put in a position where it's, 'OK, what side are you on? Left or right?' So it’s hard for a brand to want to attach to somebody who might be kind of divisive in their consumer base. If I'm going to divide Coca-Cola, why would they want to talk to me?

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"So the short answer is it's been tough to connect with partnerships just because it's kind of viewed as a ticking time bomb: 'What is he doing to choose or say and how would that effect our consumer base?' It's too much of a risk. I understand it on their side but it's made it really hard to tie everything down."

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Brown's past sponsors last year were Trade the Train Crypto company and The Original Larry's Hard Lemonade, but he has yet to expose his current 22 financial backers.

Additionally, he also indicated he is a Republican but is committed to keeping his focus on his career in professional racing rather than politics.

Brown also said that he and his representatives have tried to get something taken down a couple of times before that was affiliated with the chant.

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NASCAR has also gathered around protecting Brown and the company's name to stop any affiliation between them and the chant. "NASCAR and I are kind of in the same boat about what to do here, but I don’t think anyone has the right answer," Brown added.

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"The unfortunate part is it's my name and my career that are at stake and the risk is high. If I do something wrong in this arena, my name as a driver falls off very fast.

"Even with a career in NASCAR if I didn't make it as a driver, trying to get another job in the community, I'm always going to be the 'Let’s Go Brandon' guy. I'm always going to be known for that and how I handled this situation."

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