Last month, the corporation and its Taco Bell Foundation ventured the campaign, a nonprofit that seeks to "educate and encourage the next generation of America’s leaders."
Each show is hosted by drag performer Kay Sedia and features performances from local drag queens and kings, and individuals ages 18 and up are invited to secure a spot at the brunches. In addition to the drag show, the Mexican fast-food chain is offering attendees a new $5 Bell Breakfast Box, Cinnabon Delights coffee, and mimosas.
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Every brunch is also intended to highlight the It Gets Better Project, a nonprofit organization that exists to "empower" LGBT people around the globe. The group's work comprises educating others about the LGBT experience and using media programming to "spark" sexual orientation and gender individuality conversations.
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“We understand the importance of creating safe spaces for the LGBTQIA+ community and are thrilled to provide a unique experience that spotlights and celebrates the wonderful art form of drag and its influence on culture with their chosen families,” declared Taco Bell's Chief Brand Officer Sean Tresvant in a statement contained in a now archived press release.
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As USA Today reported last week, Taco Bell held its first drag brunch on May 1 at its flagship Cantina in Las Vegas, Nevada. The Vegas performance featured local drag performers Coco Montrese, Mirage Amuro, and Anetra.
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Taco Bell plans to bring the drag brunch to its Chicago Cantina on May 22, then Nashville on May 29. Its last two known tour dates are June 12 and June 26 in New York and Fort Lauderdale.
The vision for the drag brunch came from Taco Bell's LGBT employee resource group, Live Más Pride, which contains over 100 members. The group launched in 2020 to help foster "positive environments" for LGBT people and "elevate" the voices of the community.
"Taco Bell Drag Brunch was conceived by Live Más Pride, Taco Bell's LGBTQIA+ Employee Resource Group, which has played a major role in driving cognition of and meaningfully supporting LGBTQIA+ communities both within Taco Bell and the communities we serve and operate in," Tresvant expressed.
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Brian Wenke, executive director of the It Gets Better Project, also conveyed excitement, noting that the campaign is designed to "celebrate the LGBT community" and "engage LGBTQ+ youth around their career aspirations and future potential."
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Taco Bell and the Taco Bell Foundation did not immediately respond to The Christian Post's appeal for comment. In recent years, numerous businesses have voiced their support in various ways for the LGBT community.
On June 1, the Discovery+ service will air a new series created by Tyra Banks called "Generation Drag." The series will center around teenagers exploring their gender identities and partaking in a drag show.
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During Pride Month last June, the fast-food chain Burger King took a swipe at rival Chick-fil-A when it announced that it would contribute nearly half of the proceeds from its sales of chicken sandwiches to the LGBT activist group Human Rights Campaign.
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