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According to The Hollywood Reporter, the NFL revealed that the game averaged 4.8 million viewers on Amazon’s platforms.
In total, 11.2 million people watched at least a portion of the game.
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Do the numbers from Saturday stack up well compared to a major primetime game? No, they most certainly do not.
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However, that’s not the point here. I’m convinced that streaming will play a role in the future of sports. How big that role is going to be remains to be seen, but it’s going to have a piece of the pie.
The fact more than 11 million people caught at least some of the game on Amazon’s platforms is a sign that streaming didn’t turn people off from watching.
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These streaming giants have deep pocks, and they’re always looking to expand. If competing with traditional networks for NFL action is the next avenue, then you better believe they’ll do it.