The ad gain so much popularity that in just a day, The New York Times’ subscribers rose exponentially.
The Truth Is Hard suggested an example of the most important media lesson lately - that adjusting for the Trump era makes for good business.
Effervescent examples of such movement are The Times, The Washington Post, CNN or MSNBC. The media monetizes Trump. And now, they risk loosing it all.
The hardest truth may lay upon the contrary side, in a present where Coronavirus’s consequences are growing, America’s economy is weakening and Trump’s potential loss in the election exists. Trump’s spotlight, and all of its benefits for the media, could be facing its end at a risky time for the media business.
The situation in the media would find a more conventional and perhaps even a boring scenario: the ruling of Joe Biden.
Former President of CNN Jonathan Klein said “What would go away is the bad guy in the story. There’s no antagonist. So what are we tuning in for?” and suggested that, if Biden becomes President, there would not be much drama on the news and people will turn to alternative hobbies.
He said “Grandpa is a nice guy. Everybody might be relieved to not watch as much cable news anymore and go find a book to read, a garden to plant, or a socially-distanced walk to take.”
Klein is aware of how much presidential changes hit the media. He was made redundant from CNN in 2010 after the low rating during prime-time and post-election viewer tiredness during the economical crisis, according to him.
This happened after the great eagerness in viewers for Barack Obama’s 2008 campaign and election, and it is very likely to happen as well the next year. “What Trump gave journalistic outlets was an audience that felt the urgency,” Klein said.
Klein also referred to the current depressing topics developing in the media “Certainly if Trump loses, that urgency among 70% of the audience might dissipate a little bit, but you’re still going to be in the midst of an economic calamity, this wrenching social debate over inequality, and have a disease that may be killing tens of thousands of people a week.”
Everyone could agree that “Trump Bump” has served as an outstanding means for ratings in cable news companies and sources alike, but on the other hand, the Trump boom has also been an phenomenon that coincided with a change in online media businesses trends.
“I don’t think it was any more complicated than that Trump was good for ratings,” said another former member of CNN, who wanted to remain anonymous. He explained “Make no mistake, it’s a symbiotic relationship. The dramatic rise and relevance of CNN for better or worse is tied to Donald Trump.”