Slotkin is preparing a "war plan" aimed at revitalizing the Democratic approach, with a focus on patriotism and a more assertive tone.
As reported by Fox News, Slotkin's forthcoming speech in Lansing, part of a series addressing Democratic strategy, tactics, and tone, was highlighted by Politico. The plan, as outlined by Politico's Adam Wren, seeks to address the setbacks Democrats faced last year. Slotkin's insights are informed by focus groups of Michigan voters who described the party as "weak and woke."
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She is calling for Democrats to "f---ing retake the flag" by appealing to voters' patriotism and adopting the "goddamn Alpha energy" of Detroit Lions coach Dan Campbell. Slotkin also advocates for a competitive primary to air out potential 2028 presidential candidates.
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Slotkin, who recently delivered the Democratic response to President Trump's congressional address, emphasizes the importance of language and tone in reaching voters. She advises against using terms like "oligarchy," which she believes resonate only with coastal elites, suggesting instead a focus on opposing "kings." This advice comes amid criticism of Sen. Bernie Sanders and Rep. Alexandria Ocasio-Cortez's "Fighting Oligarchy" tour for being out of touch with average Americans.
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In her speech, Slotkin encourages Democrats to channel the "no-bullsh--" energy of Lions' coach Campbell, described as "smart and tough and lovable." An aide characterized the speech as a mix of encouragement and a "come-to-Jesus" moment for the party.
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Slotkin's strategy aligns with a trend among some Democrats who are embracing a "dark woke" rebrand, adopting a more combative stance against Republicans. This shift includes a notable increase in the use of profanity, seen as a bid for authenticity in response to the MAGA movement. Senate Democrats have participated in the "Sh-- That Ain’t True" social media campaign, using scripted profanity to criticize President Trump for unfulfilled campaign promises.
