The group's latest initiative, Lincoln Square, a media platform on Substack, has been met with skepticism and frustration from its audience, who are required to pay for access to most of its content. As reported by The Washington Free Beacon, some followers have begun to question the integrity of the Lincoln Project, suspecting it to be a large-scale grifting operation.
"Yet more pay-to-play?" one disgruntled follower commented on the Lincoln Square website. "No can do. Sorry, but all this content that requires a paid sub is starting to feel like a grift." Another expressed their disbelief, stating, "So you're launching a brand new program and are CHARGING for it?" The comment was accompanied by an eye-roll emoji, a clear indication of their disapproval.
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The launch of Lincoln Square on Tuesday featured a series of livestream interviews with prominent liberal figures such as former MSNBC host Mehdi Hasan, liberal activist Ben Meiselas, MSNBC host Katie Phang, Democratic strategist Simon Rosenberg, and liberal journalist Tim Miller. However, the comments section was soon flooded with complaints from elderly followers who were unable to access the livestream. Others expressed their frustration at being asked to part with more of their limited retirement incomes.
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Sherri L., a follower of the Lincoln Project, expressed her disappointment, stating, "This is a sad day. I have watched everything you guys do! Sorry I can't watch because me and my husband live off his social security alone." Another follower echoed her sentiments, stating, "Cannot afford the subscription, I'm on a senior fixed income." The sentiment of feeling neglected was shared by many, including those who identified as "older but EXPERIENCED resistors."
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The Lincoln Project was founded by Rick Wilson, Stuart Stevens, and Joe Trippi, the latter being a former Democratic strategist who has advised some of the party's most controversial figures. The new site is described as a "collaborative effort" with the anti-Trump PAC, which has been criticized by figures such as Alexandria Ocasio-Cortez as a "scam" designed to enrich its founders. The Lincoln Project raised almost $100 million during the 2020 election, amidst suspicions of financial irregularities.
In an attempt to entice their followers, the founders of Lincoln Square offered a range of benefits to subscribers, including "advance access to commentary from leaders in the fight against the sweeping Christo-fascist, authoritarian movement in America." Subscribers would also gain access to a "constantly updated and expanding 'Fascism Fighters' Toolkit,' packed with videos, images, and infographics to share across social media or download and email to your network."
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However, the question remains whether these benefits are worth the cost of subscription, which ranges from $100-$500 annually. As the Lincoln Project continues to face backlash from its followers, it remains to be seen whether this new venture will prove successful or further alienate its audience.
