"I will be working on a large-scale United States Advertising Campaign explaining how bad Fentanyl is for people to use —Millions of lives being so needlessly destroyed," Trump declared on Truth Social on Wednesday. He further emphasized the devastating impact of the drug, stating, "By the time the campaign is over, everyone will know how really bad the horror of this drug is.”
According to The Independent, Trump's announcement comes at a time when the Fentanyl crisis has reached alarming proportions, claiming 73,838 lives in the U.S. in 2022 alone. However, the former President did not provide additional details about the proposed campaign. Earlier this week, he pledged to impose tariffs on China and Mexico to pressure their governments into taking more decisive action against the Fentanyl crisis.
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Trump has expressed concern about the influx of the drug into the US via Mexico. In response, Mexico's President Claudia Sheinbaum Pardo issued a written statement, asserting, “Mexico has consistently expressed its willingness to help prevent the Fentanyl epidemic in the United States from continuing. This is, after all, a public health and consumption problem within your society. So far this year, Mexican armed forces and prosecutors have seized tons of various types of drugs, 10,340 firearms, and have detained 15,640 individuals for violence related to drug trafficking.”
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Trump's announcement coincided with his disclosure of a "productive" conversation with Sheinbaum, during which he claimed the President agreed to "stop migration." However, Sheinbaum offered a different perspective on the discussion, stating, “We reiterate that Mexico’s position is not to close borders but to maintain bridges between governments and people.”
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The former President has previously urged China, where a majority of chemical precursors are produced, to impose the "death penalty" on drug dealers caught shipping the drug into the U.S.. He threatened to increase tariffs on the nation by 10 percent if they failed to comply. Liu Pengyu, a spokesperson for the Chinese Embassy, responded to Trump's threats, stating, “No one will win a trade war or a tariff war.”
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Fentanyl, a synthetic opioid similar to morphine but about 100 times more potent, is primarily manufactured in foreign labs and smuggled into the U.S. through various routes, including Mexico. The U.S. Drug Enforcement Agency reports that the drug is being distributed across the country, contributing significantly to the nation's overdose deaths.
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As the Fentanyl crisis continues to escalate, Trump's proposed advertising campaign and tariff threats represent a new approach to tackling this public health emergency. However, the effectiveness of these measures remains to be seen, as the crisis requires a comprehensive and collaborative international effort to address the root causes and mitigate the devastating impacts of this deadly drug.