This has been a key factor in the former President's ability to "break the internet," according to a top Trump strategist.
As reported by The Post Millennial, Barron Trump, aged 18, has been actively recommending media outlets for the GOP nominee. "Barron has been very involved in recommending a number of the podcasts that we should do," said Jason Miller, Trump's press strategist, during Politico Playbook's Deep Dive podcast. Miller praised Barron's input, stating, "Every single recommendation he’s had has turned out to be absolute ratings gold that’s broke the internet."
The Trump campaign has been strategically targeting alternative media outlets, such as YouTube and various podcasts, to communicate its message to voters. This approach has been particularly effective in reaching out to young men and those who are undecided or unmotivated. The former President has engaged with podcasters who command a young male audience, including influencer Adin Ross, boxer Logan Paul, and comedian Theo Von. A meeting with Joe Rogan, whose show consistently ranks as one of the most popular podcasts, is also on the cards.
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Miller emphasized the importance of non-traditional media in reaching voters. “You have millions of Americans, they get their news from social media, maybe they get it from podcasts. This is the trend, this is why some of the biggest names in media are now doing podcasts and such, because that’s where so many voters are getting their information from," he explained.
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The podcasts have served to humanize Trump in the eyes of many, allowing him to share personal life experiences rather than delivering a standard stump speech to a broader audience. Barron's role in shaping the media strategy and identifying opportunities for his father to appear on alternative media has been crucial. "It’s really turned out to be something that I think has worked to our advantage," Miller concluded. This strategy reflects the conservative values of individual freedom and free-market economics, leveraging the power of alternative media to reach a wider audience.