Hold Our Beer: Bud Light Finds An EXTREMELY Unexpected Ally, The Question Is What Will They Do With It?

By Lisa Pelgin | Tuesday, 20 February 2024 09:30 AM
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Anheuser-Busch InBev faced a significant backlash following its collaboration with transgender social media influencer Dylan Mulvaney, where personalized Bud Light cans were sent to her.

The situation escalated when musician Kid Rock posted a video shooting the beer cans, triggering a boycott that caused a 26% drop in sales, dethroning Bud Light as America's top beer.

In response, Anheuser-Busch InBev distanced itself from Mulvaney and refocused on its core advertising themes of friendship, football, and light-heartedness. The company emphasized traditional imagery in its campaigns and reinforced partnerships with entities like the UFC, led by Dana White, known for his right-leaning views.

CEO Michel Doukeris emphasized steering clear of overt political affiliations, particularly after the Mulvaney incident. During the third-quarter earnings call, Doukeris underscored the company's commitment to consumer preferences, highlighting collaborations with the NFL, Folds of Honor, news outlets, college football, and the UFC.

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Doukeris acknowledged the importance of keeping the Bud Light brand apolitical, stating, "They want Bud Light to focus on beer." Despite former President Donald Trump's endorsement of the brand, Doukeris aimed to maintain a neutral stance, distancing the company from political entanglements.

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While the UFC and NFL sponsorships may be perceived as political moves, Doukeris reiterated the company's dedication to meeting consumer demands and avoiding divisive associations. Anheuser-Busch's stock experienced fluctuations following Trump's comments, indicating the delicate balance between brand image and political endorsements.

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