The ad features Christians washing the feet of a diverse group of individuals, including a woman at an abortion clinic, an alcoholic, an environmental activist, an undocumented immigrant, a Black Lives Matter protester look-alike, and a gay man, among others.
Jack Posobiec, Senior Editor at Human Events, took to Twitter to express his disapproval, stating, "A white person washing feet at an abortion clinic, funded by Christians. This is what infiltration of Western Christianity looks like."
Ian Mile Cheong, a prominent online poster, also criticized the ad, saying, "Whoever made this ad asked AI to be as woke and insulting as possible to Christians and this is the result."
The He Gets Us website, on the other hand, asserts that many representatives of Jesus have made the LGBTQ+ community feel judged and excluded, while others have simply disregarded their stories and lived experiences.
The organization also promotes the idea that "Jesus was a refugee."
Bill McKendry, an ad executive associated with He Gets Us, revealed to Campaign Live in 2023 that the initiative is a multi-year, multi-million dollar effort that began in March 2022 and will continue through 2025. Its goal is to "generate support and opportunities to share the confounding love of the Jesus of the Bible."
However, the source of the hundreds of millions of dollars funding the initiative remains a mystery.
The He Gets Us website explains that a newly formed nonprofit organization, Come Near, is now fully managing the initiatives. The movement is not funded by or affiliated with any single individual, political position, church, or faith denomination. It has a coalition of supporters who represent a variety of lived experiences and perspectives.