This followed a bold statement by Elon Musk, the owner of the platform, against advertisers at the New York Times Dealbook Summit. Musk's comments were perceived as a direct challenge to Disney CEO Bob Iger, who was present at the summit.
Iger is among several CEOs who have joined a coordinated campaign to halt advertising on Musk's social media platform, citing allegations of "anti-Semitism." Musk's remarks at the summit drew both applause and criticism, with the majority of the backlash originating from mainstream media. However, his supporters remain steadfast, urging a widespread boycott of Disney.
The call to boycott extended to all Disney-owned entities, with individuals sharing images of their recently cancelled Disney+ subscriptions and encouraging others to follow suit.
"X users are cancelling their Disney+ subscriptions after Elon Musk told Disney CEO Bob Iger to 'go f**k yourself' for blackmailing X. Good. Stop giving money to people who hate you and hate free speech. X users are fighting back and rallying behind Elon after he blasted advertisers for trying to blackmail him with money," journalist Collin Rugg posted on X.
Michael Seifert, CEO and founder of Public Square, echoed this sentiment, stating, "It's time to cancel your Disney+ account. Stop giving your money to corporations that hate you and try to dictate who gets free speech online. We stop this madness by using the power all of us have in our wallets. The only way out is through."
The boycott movement, dubbed "Operation #BendTheKnee," aims to force Disney to resume advertising on X. "We have the power to make Disney bend the knee to us by resuming ads here. Don't make one purchase that gives them a dime. End @disneyplus subscriptions. No Disney Christmas gifts for kids. Force Bob Iger to bend the knee to us and @elonmusk," Robby Starbuck proclaimed.
In response to the Disney boycott, individuals are urging all X users to upgrade to a premium account in support of Musk.
Musk's confrontation with advertisers occurred at the New York Times Dealbook Summit on Wednesday. Andrew Sorkin, a financial columnist with the New York Times and co-anchor of CNBC's Squawk Box, interviewed Musk about advertisers leaving X, leading Musk to express his unfiltered thoughts on the issue.
Unfazed by advertisers abandoning his platform, Musk stated, "I hope they stop. Don't advertise." When Sorkin asked for clarification, Musk responded, "No. If someone's going to try and blackmail me with advertising? Blackmail me with money? Go f*ck yourself." He repeated the statement for emphasis, "Go. F*ck. Yourself."
Musk then turned his attention to Disney CEO Bob Iger, saying, "Hey, Bob!" immediately after his blunt message to advertisers. This incident has sparked a significant backlash against Disney, with many users cancelling their subscriptions and encouraging others to do the same.