This decision comes after the White House publicly criticized Musk for endorsing an anti-Semitic post, leading major media companies like Comcast, Disney, and Warner Bros. Discovery to pause their ads on X.
In response to these events, X has taken legal action against media watchdog group Media Matters, accusing them of defamation after they published a report claiming that ads for prominent brands were appearing alongside posts promoting Nazism.
The White House has now established its own official account on Threads, along with accounts for the president, First Lady, vice president, and second gentleman. Furthermore, President Biden and Vice President Kamala Harris are planning to launch personal accounts on the platform as well, according to a spokesperson from Biden's re-election campaign.
Robyn Patterson, a spokeswoman for the White House, explained that the decision to join Threads was driven by a commitment to connect with people where they are.
By joining Threads, the White House not only adds credibility to the platform, which is controlled by Facebook founder Mark Zuckerberg, but also aligns with other public figures who have announced their transition from X to Threads due to concerns over Musk's behavior.
This move by the White House signifies a shift in the social media landscape, as prominent figures and organizations reassess their presence on various platforms and seek alternatives that align with their values and principles.