With former President Donald Trump as the frontrunner in the upcoming Iowa primaries, Scott aims to capitalize on Trump's weakness among Iowa's influential evangelical voters.
Recognizing the "wide-open" opportunity in the evangelical lane, Scott's campaign announced on Monday that they would be doubling their staff in Iowa and increasing their advertising spend in the state. Additionally, Scott plans to visit Iowa every week leading up to the January vote, following the next debate on November 8.
This decision mirrors the approach taken by Florida Governor Ron DeSantis, who has also shifted resources to Iowa in a do-or-die effort. DeSantis has relocated a third of his campaign staff to Iowa and committed to a $2 million TV ad buy throughout the caucuses.
However, DeSantis' highly anticipated presidential bid has faced setbacks and relentless attacks from Trump, while Scott's campaign has struggled to gain traction from the start. As the only Black Republican in the U.S. Senate, Scott has centered his presidential campaign around optimism but has found it challenging to compete against the more aggressive strategies employed by Trump and DeSantis.
Furthermore, Scott has been overshadowed by former South Carolina governor Nikki Haley, who has impressed with her strong debate performances. Haley is now in direct competition with DeSantis for both donors and voters, as they vie to become the leading alternative to Trump.
According to recent Reuters/Ipsos polling conducted from September 8 to September 14, Scott currently garners 2% support among Republicans. As the campaign intensifies, Scott's increased presence in Iowa and focus on evangelical voters may provide the boost he needs to gain momentum and emerge as a viable contender in the Republican primaries.