Brooks emphasized that he wants the bar to be a safe and friendly place where people can enjoy themselves. "Our thing is this: If you [are let] into this house, love one another. If you're an a--hole, there are plenty of other places on lower Broadway," he told Billboard.
Brooks' decision to serve all beer brands has put him at odds with other musicians who have taken a stance on the Bud Light controversy. The beer giant recently sent transgender TikTok star Dylan Mulvaney a personalized pack of beer with the influencer's likeness as part of an ad for the company's March Madness contest. This move has angered some customers, who have been boycotting all Anheuser-Busch products ever since.
Big & Rich's John Rich and Kid Rock have taken a stand against Bud Light. Rich explained that he would not stock the beer in his Nashville bar, saying, "I've got to put beer and whiskey and vodkas up here that people want to purchase and they want to support… And brother, I can tell you right now, it's a vicious attitude toward Bud Light." Kid Rock, on the other hand, shared a video on social media in which he shot at cases of Bud Light and said, "F--- Bud Light, and f--- Anheuser-Busch."
Bud Light's sales have been declining in the wake of the controversy. For the week ending May 27, NielsenIQ data provided by Bump Williams Consulting showed that Bud Light's sales had fallen by 23.9% compared to a year ago. The brand's sales have fallen 24.5% in the past four weeks ending with that one, according to the data. Suppose Bud Light continues to post 20% sales declines in the weeks leading up to July 4. In that case, some retailers "are going to be forced to start making shelf space reallocations" to other brands, Bump Williams, CEO of Bump Williams Consulting, told FOX Business.
Despite the ongoing Bud Light controversy, Garth Brooks' new bar will serve all beer brands. While other musicians have taken a stand against the beer brand, Brooks emphasized that he wants his bar to be a friendly and welcoming place for all. Meanwhile, Bud Light's sales continue to decline, and retailers may be forced to reallocate shelf space if the trend continues.