The retail giant's diversity chief, Kiera Fernandez, ramped up the company's diversity, equity, and inclusion (DEI) program in response to the George Floyd protests and riots of 2020. However, Target's DEI agenda extended beyond enhancing representation and support of historically marginalized groups externally and in its stores.
The company's foundation funded a grantee pushing to shut down and give away U.S. sovereign land, such as Mount Rushmore, believing it to be an "international symbol of White supremacy."
The same grantee also supports the destruction of Israel's Jewish character through the Palestinian "Law of Return" and implementing economic warfare tactics against the Jewish State, such as boycotts and sanctions, to "Free Palestine."
Another Target Foundation grantee claimed that capitalism maintained a role in perpetuating racism and that parents must teach specifically "White children" about systemic racism and to "see color." The foundation's webpage reflected that it funded the NDN Collective in 2022, a South Dakota-based nonprofit with a revenue stream that has reached as high as $50M+, according to its 2021 tax filing.
NDN operates with a "racial equity lens" and is "dedicated to building Indigenous power [t]hrough organizing, activism, philanthropy, grantmaking… and narrative change."
NDN identifies as "intersectional," which is an idea coined by a critical race theorist, Kimberlé Crenshaw, holding that America is inborn with structurally racist and misogynistic systems, and they can intersect upon an individual to form numerous layers of persecution. By joining forces with other oppressed groups, NDN hopes to move towards "liberation."
NDN's campaign "LANDBACK" called for America to give up its public land. "The closure of Mount Rushmore, return of that land and all public lands in the Black Hills, South Dakota is our cornerstone battle," NDN said. "Not only does Mount Rushmore sit in the heart of the sacred Black Hills, but it is an international symbol of White supremacy and colonization.
To truly dismantle white supremacy and systems of oppression, we have to go back to the roots. Which, for us, is putting Indigenous Lands back in Indigenous hands." LANDBACK also supports Israel giving up its Jewish character by opening the floodgates to those who identify as Palestinian refugees.
NDN said, "From the River to the Sea, Palestine will be Free." This rallying cry has long been used by terrorist organizations like Hamas, who seek Israel’s destruction through violent means. The organization also maintains hostile views on the military and seeks the U.S. to be "demilitarized."
Fox News Digital asked Target how they can proclaim to support veterans in its corporate announcements while also funding an "anti-militar[y]" organization, but did not immediately receive a response. NDN did not immediately respond to a request for comment.
During the riots, Attorney General Bill Barr blasted Antifa for its alleged role in incitement, in particular in Minneapolis. "The violence instigated and carried out by Antifa and other similar groups in connection with the rioting is domestic terrorism and will be treated accordingly," he said.
In one of the incidences in Minneapolis, Target's Lake Street store was nearly entirely looted and partially burned. One of its district managers has alleged he or she was traumatized by the incident, according to Bloomberg Law.
In response to the violence at its stores, Target launched a marketing campaign promising it would do better. Target said it was listening and learning its lessons. Exactly what those lessons were was not immediately clear. It said, "to our Lake Street Minneapolis community: we're listening, learning and re-opening."
Fox News Digital could not immediately find a condemnation of the violence from Target. Target's also has a c-suite connection to GLSEN. Carlos Saavedra is a vice president of brand marketing at Target and a treasurer at GLSEN.
GLSEN provides sexually explicit books to schools for free and advocates for the integration of gender ideology at all levels of curriculum in public schools, including math classes.
Target CEO Brian Cornell discussed Target's DEI strategy on CBS Mornings in September 2022. He said that a series of meetings on DEI in 2019 "prepared me for the murder of George Floyd." Cornell has also stated Target's diversity strategy was good for business, according to Newsweek.
"The things we've done from a DE&I standpoint, it's adding value, it's helping us drive sales, it's building greater engagement with both our teams and our guests," he said. "And those are just the right things for our business today."
Target Corporation's response to the George Floyd-related destruction at its stores appeared to be different from the heated response over the LGBTQIA+ merchandise that was catered for children.
Target subtly pushed merchandise to the back of stores, claiming after the decision was exposed that it was protecting its employees. The corporation faced complaints for using "tuck-friendly" women’s swimsuits, which allow trans women who have not had gender-affirming operations to conceal their private parts.
Target also removed online designs by Abprallen, a London-based company that sells some occult- and satanic-themed LGBTQ+ clothing and accessories outside of Target.