The advocacy group will allocate the funds to boost candidates in states poised to restrict or expand access to abortion after the Supreme Court overturned Roe v. Wade earlier this summer. As part of its investment, Planned Parenthood launched an electoral website designed to act as a hub of information on the group’s backed candidates and key races where abortion is set to appear on the ballot.
“This is an election about power and control,” announced Jenny Lawson, executive director of Planned Parenthood Votes. “Should these out-of-touch politicians gain or stay in power, they will continue doing everything they can to ban all abortion, throw health care providers and pregnant people in jail, and endanger the health and lives of pregnant people across the country. This is not what the American people want. This November, voters will take control by electing reproductive health care champions, up and down the ballot, who trust us to make our own decisions about our bodies, our lives, and our futures.”
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The $50 million investment will go toward voter outreach methods like door-to-door canvassing, phone calls, mail fliers, and TV ads. The advertisements will initially be concentrated on targeting voters in Georgia, Nevada, Minnesota, Pennsylvania, Arizona, North Carolina, New Hampshire, Michigan, and Wisconsin.
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Planned Parenthood hopes to capitalize on voters motivated to cast their ballots after the Supreme Court declared it would end nationwide access to abortion and return the question of legality back to the individual states. Just one state has voted on abortion rights since Roe was overturned, with voters in Kansas choosing to protect access to the procedure.
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Nonetheless, it’s unclear how much of an impact abortion rights will have on motivating voters to turn out in November. Those who disagree with the reversal of Roe are now less probable to vote in November compared to earlier predictions it would lead to higher turnout, particularly among the Democratic Party, according to a Washington Post/Schar School poll.
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Only 55% of voters who think abortion should be legal nationwide said they were likely to vote in November, a drop from the 60% who spoke the same in June before the Supreme Court decision was declared. In the meantime, 66% of those who don’t think that abortion should be legal say they are certain they will vote in the midterm elections, possibly giving Republicans an advantage.
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