Mentioning the Axios piece, records reveal party leaders are primarily concentrated on building up the Democrats' grassroots fundraising programs through the promotion of the televised Jan. 6 probes.
The party's top goals:
— Axios explains that a "handful" of Democratic Party committees are including the Jan. 6 investigations into digital ads and fundraising appeals.
— Furthermore, the delivery of fundraising appeals have been synced up with the hearings.
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Mentioning the Axios report, the Democratic Congressional Campaign Committee (DCCC) and the Democratic Senatorial Campaign Committee (DSCC) have already started peppering party backers with ads and emails regarding the hearings.
For instance:
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• | "Jan. 6 panel announces eight hearings to be held in June," declared one DSCC email subject line. The message surveyed recipients aboutregardingwhether they'd watch the hearings, then directed readers to a fundraising page. |
• | The DCCC permitted its organizing chair, Rep. Jamie Raskin, D-Md., who's further a Jan. 6 panel member, to headline the fundraising appeals. The emails and ads reportedly tie donation appeals to the investigation. |
• | State-level committees like the Democratic Legislative Campaign Committee and the Democratic Association of Secretaries of State further produced fundraising emails linked to the Jan. 6 investigation. |
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The House panel is comprised of seven Democrats and two Republicans — Rep. Adam Kinzinger, R-Ill., and Rep. Liz Cheney, R-Wyo.
According to a New York Times report, the Democrats hope "the committee's findings, collected from 1,000 witnesses and over 140,000 documents, will do most of the messaging work for them."
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The Times further noted Raskin's guarantee that the hearings will "blow the roof off the House."
Raskin's colorful prediction aligns with the bold language used by Democrat-affiliated fundraisers.
VoteVets, a veteran-focused Democrat group, which praises the Jan. 6 hearings in fundraising appeals, said to Axios it's been a successful partnership to date.
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"Our base of progressive military veterans, families and their supporters click through our emails at an especially high rate when we're promoting our work to hold insurrectionists accountable, and beat back disinformation, like 'The Big Lie,'" announced Paul Eaton, a retired Army major general and a senior adviser to the group.
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Eaton went on, "… they still take the rule of law, and our Constitution, incredibly seriously and realize we're at a defining moment. We strongly believe that the majority of voters also realize this, which is why we're not going to shy away from this issue in 2022."
Just time will tell if the Jan. 6 hearings lead to sustained Democratic Party success throughout the November midterms elections. In the in the meantime, the investigations serve as a unifying fundraising source.
"The primary purpose of it is going to be fundraising for a lot of the Democratic Party institutions and establishments," announced Murshed Zaheed, a veteran Democrat digital strategist.