Marketing Fail: Biden Team Spent 6 Months Coming Up With 'Ultra MAGA' And It Backfired Big-Time

By Mark Gruber | Tuesday, 17 May 2022 05:15
15
2.9K

Joe Biden's usage of the term "ultra MAGA," deployed earlier this month in several speeches by the President to try and separate the Trump faction from Republicans, which isn't as organic as it was first assumed to be.

After the outcry of "let's go Brandon," progressive think tanks and Washington DC's brightest minds got to work on a counterattack of their own, and "ultra MAGA" was what they came up with.

The Washington Post has indicated that Biden's usage of "ultra MEGA" to describe members of the Republican party was planned and not spontaneous or organic. It took six months of research by Biden's adviser Anita Dunn and the Center for American Progress Action Fund to come up with that. Focus group testing and polls undertaken by the Hart Research and the Global Strategy Group indicated that respondents see the phrase "MAGA" more negatively than other labels like "Trump Republicans."

This intelligence disproves claims made earlier this week by White House Press Secretary Jen Psaki, who said "ultra MAGA" was "the President's phrase and he made those comments himself."

Navin Nayak is the President and executive director of CAP Action Fund. He advocates the usage of the term because it's "versatile" slang for Democrats to use as a label, along with it being something Trump supporters already use among themselves.

 IF YOU ARE RETIRED BIDEN STILL SCREWED YOUR THROUGH THISbell_image

"We are not trying to create a new word. This is how they define themselves," Nayak told the Post. On a deeper level, the outlet says the "research also found that the description tapped into the broad agreement among voters that the Republican Party had become more extreme and power-hungry in recent years."

 UP TO $6 BILLION NOW: BIDEN SENDING EVEN MORE CASH TO UKRAINE, CALLS IT RIDICULOUS NAMEbell_image

Biden's most direct usage of "ultra MAGA" was during a May 4th speech regarding the economy and reducing the deficit. He accused Senator Rick Scott of Florida of ushering in an "ultra MEGA" agenda with his economic proposal ideas.

In the 11-point plan issued in February outlining ways to fix America, under the economy and growth section Senator Scott believes "all Americans should pay some income tax to have skin in the game, even if a small amount. Currently over half of Americans pay no income tax," among other maneuvers that Washington DC could enact if deemed necessary.

 WATCH: WHY WAS SEAN PENN SITTING FRONT & CENTER DURING JANUARY 6 'WITCH HUNT' SHOW TRIALbell_image

At a fundraiser dinner in Chicago on Wednesday night, President Biden called former President Trump "the great MAGA king" alongside bringing up the "ultra MAGA" line again in an attempt to rally members of his support base.

This comes much to the delight of former President Trump. Sources close to Trump's team told the Post that they love the "ultra MEGA" slogan because they see it as an indication that Biden doesn't understand marketing.

MEMES


FLIPBOOKS