British Vogue‘s Twitter account posted the magazine’s cover, featuring models Adut Akech, Anok Yai, Majesty Amare, Amar Akway, Janet Jumbo, Maty Fall, Nyagua Ruea, Abény Nhial, and Akon Changkou.
When social media users noticed the magazine cover, many took to the comment section of Vogue‘s post to voice their dismay with the imagery.
“The only thing this picture celebrates is VERY BAD PHOTOGRAPHY. Vogue, once again, fails epically with this cover,” a different Twitter user wrote.
“No. The beauty of black women would show their natural features, not an exaggerated version of blackness,” another reacted.
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“Not impressed. U should’ve done this years ago…. with better lighting and no fake hair,” a third announced.
“Outright mockery,” an additional user tweeted.
“The photo is too dark. You can’t see the models’ facial features — just blackness. Any good photographer knows that lighting faces can be challenging,” another critiqued. “In this case they decided on NO lighting. Even their black clothes show no texture b/c of no lighting.”
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“Please find photographers who know how to light and photograph black people…the injustice!” a different Twitter user complained.
“It’s bloody awful. The styling and aesthetic is entirely wrong. We, as usual, have been erased. This isn’t #BlackGirlMagic, it’s Black Girls Tragic. Sack the damn stylist and photographers. In fact, sack the entire team,” another remarked.
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“They put these models in terrible lighting, they dressed them all in black like a funeral and they have them all in terrible 60’s style wigs,” another Twitter user contoinued.
“This is an insult,” another responded. “Why make them wear wigs with such terrible lighting and make them wear black? Why dim out their features and put this picture which is not what they really look like?”
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Vogue posted a behind-the-scenes video of the photoshoot, which social media users state is more evidence that the magazine cover does not showcase the real beauty of the models.
“So you darkened their skin? For what purpose?” one Twitter user questioned.
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“How is this a celebration of natural black beauty if you darkened their skin, put wigs on everyone, and made them wear black and the whole photo is all dark,” a different one wrote. “It doesn’t look like a celebration but a strange funeral.”
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“Why did you cover their natural hair with wigs?” a third inquired.
“This video is better than the actual shoot and cover…” another Twitter user remarked.
“These women are beautiful. I wish we were able to see their natural beauty more in the edits,” another announced.
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