According to CBS, other changes to the brand include candies of all shapes and sizes, and moving away from "prefixes" for individual character names to instead concentrate on "their personalities, rather than their gender."
King of the market in the United States, what did the Mars Corporation have to say in their press release statement announcing the changes?
"M&M'S has been around for more than 80 years and this year the brand continues to evolve to reflect the more dynamic, progressive world that we live in. And as part of this evolution, built on purpose, M&M'S promises to use the power of fun to include everyone with a goal of increasing the sense of belonging for 10 million people around the world by 2025."
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The motto for the new M&M's campaign is "for all mankind."
Mars further declared they're starting a fund program that will ensure they keep in touch with their mission and "offer resources, mentorship, opportunities and financial support in the arts and entertainment space to help ensure people have access to experiences where everyone feels they belong."
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The news led to mixed responses on social media.
"so much m&m discourse and i have yet to see anyone talk about the fact that the green m&m is a trans icon"
"orange will acknowledge his anxiety"
"The green M&M, newly liberated from her white boots, lets loose. She talks about social reproduction theory, how patriarchy and capitalism violently reinforce each other, and what a sexy lady M&M says about gender as a construct."
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Mars had also received criticism for the green M&M's sexy characterization. The green M&M will further be "better represented to reflect confidence and empowerment, as a strong female, and known for much more than her boots."
"red m&m died on a peloton"
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"The yellow m&m will now post "step on me goddess" at the green m&m. the blue one believes in hyperborea"
In terms of people's replies to the news, the biggest surprise for the M&Ms Twitter account was the choice to give the green M&M sneakers to substitute her previous white go-go boots. The way Rolling Stone framed the change was that the candy company was toning down the sexualization of the mascot.
The move for M&M's social media branding comes after their campaign for the 2021 holiday season died down.
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