Bethany S. Mandel, founder of Heroes and Liberty and published its first imprints in mid-November, announced Facebook's initial ban Monday on Twitter.
The company began investing in Facebook advertising in July, Mandel noted, and the majority of its efforts were focused there. Now, it has no access to its audience or its data.
"We had a number of negative comments on the posts and we think they reported our content," she stressed. "They were triggered by a children's book that portrays Ronald Reagan as a hero. But this was not their decision. It was Facebook’s decision, they went along with them it seems."
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The first three books published are biographies of Reagan, Supreme Court Justice Amy Coney Barrett, and Conservative thinker Thomas Sowell.
The books are meant to offer alternatives to others on children's bookshelves, including "The ABCs of AOC," "The Little Book of Little Activists," "Woke Baby" and "Daddy and Dada."
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"We saw a hole in the children's book market and the children's book industry is really taken over by progressive woke ideology," Mandel told the Daily Mail. "You can see that if you just go to a Barnes and Noble and look at their children's book selection, it's very obsessed with gender."
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Facebook did not give exact examples of which posts violated its policy, but in a message to Heroes of Liberty it pointed to a rule included in its advertising guidelines that states: "Ads must not contain content leading to external landing pages that provide an unexpected or disruptive experience."
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"This includes misleading ad positioning, such as overly sensationalized headlines or prompts for users to inauthentically interact with the ad, and leading people to landing pages that contain minimal original content and a majority of unrelated or low quality ad content."
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Facebook has not responded to requests for comment.
In its last post on the now-disabled page on December 19, the publisher advertised one of its books saying: "Teach your children and grandchildren the morals and principles of Thomas Sowell with his beautifully illustrated biography. There is no better way to ensure a more promising future for the next generations."
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It includes a post with a quote by Sowell that says: 'Our children and grandchildren may yet curse the day we began hyping race and ethnicity. There are countries where that has led to slaughters in the streets but you cannot name a country where it has led to greater harmony.'
The Facebook page links to the publisher's website, which contains links to segments on Fox News, and political commentator Megyn Kelly, who bills the book series as "counter-programing" woke culture.
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