After an NBC News reporter interpreted a NASCAR crowd's chants of "f*** Joe Biden" as "let's go Brandon" — she was interviewing driver Brandon Brown at the time — the saying became somewhat of a slanderous sensation across the internet. It has since turned into a selling point for merchandise vendors.
The slogan is wearable on hats, T-shirts, and even masks. Raucous opponents of President Joe Biden have been spotted chanting at Trump rallies, football games, and in the street.
WinRed, a Republican fundraising platform, sells "#FJB" shirts on its site through former President Donald Trump's Save America campaign. The hashtagged acronym stands for "f*** Joe Biden," and the shirts are decorated with Biden's face and a similar pattern to the NASCAR logo.
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The campaign asked for donations of "$45 or more" for the shirt.
At Saturday's Iowa demonstration, one Trump fan wore his own design: a "let's go Brandon" red ball cap in the style of the former president's Make America Great Again hats.
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Anyone who wants in on the blunder can purchase apparel and stickers from a multitude of vendors.
TeeShirtPalace is selling the shirts for $19.99. Amazon generated more than 400 items in a search for a "let's go Brandon shirt." On TikTok, the trend is also going viral.
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One user is selling the merchandise through FJBchants.com and offers buyers 20% off. The account features a video of the chants at sporting events and in the streets.
Another TikTok user displayed a "let's go Brandon" shirt with a giant American flag.
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One user showed his followers how he prints the shirts himself.
President Joe Biden couldn't escape the chant on a visit to Michigan the next week and was greeted by protesters on the side of the road chanting the viral message.
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A "Let's Go Brandon!" a billboard was even spotted showing President Biden eating an ice cream cone.
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Trump's eldest son, Donald Trump Jr., has made fun of President Biden a few times using the phrase "Let's Go, Brandon!" including in a Twitter post of a video showing protesters outside New York's Department of Education chanting "F*** Joe Biden." "Let's Go, Brandon!" Trump Jr. tweeted.
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On Saturday, #LetsGoBrandon trended on Twitter, and a plane was spotted above a scheduled Trump rally in Iowa trailing behind it a "Let's Go Brandon!" banner.
Trump is set to speak to his supporters in Iowa on Saturday evening, where many expect the "Let's Go Brandon!" frenzy to continue.
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