The ad, which features English subtitles, has amassed around 150,000 views — and hundreds of divided comments — since it was uploaded Monday to YouTube.
“Posten is an inclusive workplace with great diversity,” the postal company’s marketing director Monica Solberg told 'LGBTQ Nation'. The commercial marks the celebration of 50 years since Norway decriminalized homosexuality. “This year, Santa is happy that Norway Post can relieve him a little, so that he can be with the one he loves."
The clip's caption reads, “In 2022, Norway marks 50 years of being able to love whoever we want.”
The ad is titled “When Harry Met Santa” and portrays a shirtless man encountering Santa in his living room on Christmas Eve. He stares into Saint Nick's eyes for a moment before Santa shoots back up his chimney. The ad cuts to subsequent years, where the man begins to develop a romantic relationship with Santa.
"Dear Santa, all I want for Christmas is you," the man writes in a letter addressed to Santa.
The ad continues with the postal service relieving Santa of some of his holiday delivery duties so he is able to spend time with the man. Santa arrives at the man's house once again, embraces him, and kisses him as the ad concludes.
“When Harry Met Santa” concludes with Father Christmas farming out some of his gift-delivery duties to the postal service — freeing him up to hang with Harry during the holidays. “This year, Santa is happy that Norway Post can relieve him a little, so that he can be with the one he loves,” gushed Solberg.
The postal service’s inclusivity-promoting advert spread holiday cheer among the online peanut gallery, with some dubbing it the best Christmas campaign of the year.
“That was quite sweet and wonderful,” fawned one fan on YouTube, while another wrote, “Jesus Christ, why am I crying?! The feels.”
However, as viral sensations typically go, come jeered at the Christmas cheer. “Really, Santa is gay now? I must have missed the memo,” one Scrooge griped in the comments section, while another snarkily chimed in: “Little kid: Hey Santa, what did you bring me? Santa: Nothing, but I’m taking your dad away.”
This isn’t the first time Santa has been depicted as someone other than a straight, white male. During this year’s Christmas festivities, Disney’s US theme parks featured a black Kris Kringle, marking the first time they’d done so in their 66-year existence.