Administration officials have attempted to downplay the phenomenon. At least one Biden official alleged to be unfamiliar with the "Let's Go Brandon" chant or its expletive-filled alternative, although both are now chanted everywhere from college football stadiums to concert arenas to local bars.
Andrew Bates, a spokesperson from the White House, remarked to The Washington Post. "I had never heard of that chant until you explained it to me," Bates announced. "I guess I'm not spending enough time on 8chan or whatever," referring to the anonymous message board in an effort to make it look like a movement happening on the fringe of the internet.
Not one, but two songs using the toned-down chant, have made it to the top of the iTunes charts.
Rapper Bryson Gray took the phrase and created a song that quickly went viral on YouTube as well.
Though, despite the enormous popularity, YouTube removed the song from its platform, insisting that it spread "medical misinformation."
If you aren't yet aware, the phrase "Let's Go Brandon" has become a common way to express disapproval of the current president. The phrase was made popular after a Nascar crowd was chanting "F*ck Joe Biden," though a reporter announced they were chanting for the race winner, Brandon Bilt.
As mentioned before, Gray's "Let's Go Brandon" song reached the number one spot on iTunes, even after being banned from YouTube.
Both versions of the chant can be distinctly heard on the mic at big sporting events nationwide and have been heard, recorded, and grown viral for almost two months now. In the latest instance of the sports-political sensation, tons of fans chanted "F*ck Joe Biden" in Oxford, Mississippi, at Saturday's face-off between the Ole Miss Rebels and the LSU Tigers.
"If they're not familiar, let's keep it going until they are," former President Donald Trump's son Donald Trump Jr. reacted to the White House's denial on social media, uploading a screenshot of The Washington Post article to Instagram.
It was reported that a part-time Florida resident, Martin Peavy, will face a $50 fine every day for hanging a flag outside of his home that says "Trump Won."
He plans to hang a flag that says "Let's Go Brandon."
Merchandise varies from hoodies that read, "FJB (F**k Joe Biden) Let's Go, Brandon," to buttons, magnets and stickers.