After an NBC News reporter interpreted a NASCAR crowd's chants of "f*** Joe Biden" as "let's go Brandon" — she was interviewing driver Brandon Brown at the time — the saying became somewhat of a slanderous sensation across the internet. It has since turned into a selling point for merchandise vendors.
WinRed, a Republican fundraising platform, sells "#FJB" shirts on its site through former President Donald Trump's Save America campaign. The hashtagged acronym stands for "f*** Joe Biden," and the shirts are decorated with Biden's face and a similar pattern to the NASCAR logo.
The campaign asked for donations of "$45 or more" for the shirt.
Anyone who wants in on the blunder can purchase apparel and stickers from a multitude of vendors.
TeeShirtPalace is selling the shirts for $19.99. Amazon generated more than 400 items in a search for a "let's go Brandon shirt." On TikTok, the trend is also going viral.
One user is selling the merchandise through FJBchants.com and offers buyers 20% off. The account features a video of the chants at sporting events and in the streets.
Another TikTok user displayed a "let's go Brandon" shirt with a giant American flag.
One user showed his followers how he prints the shirts himself.
Trump's eldest son, Donald Trump Jr., has made fun of President Biden a few times using the phrase "Let's Go, Brandon!" including in a Twitter post of a video showing protesters outside New York's Department of Education chanting "F*** Joe Biden." "Let's Go, Brandon!" Trump Jr. tweeted.
Trump is set to speak to his supporters in Iowa on Saturday evening, where many expect the "Let's Go Brandon!" frenzy to continue.